高校跨境电子商务人才培养模式研究及政策建议

发布时间：2018-04-25 05:27

本文选题：跨境电子商务 + 人才培养模式　；参考：《内蒙古工业大学》2017年硕士论文

【摘要】：互联网时代的到来,改变了消费者的生活方式,同时也改变着企业的价值创造方式。跨境电子商务正是“互联网+产业+国际贸易”的产业互联网思维的实践应用,引领外贸增长新的空间,促使商品和品牌的全球化流动更加便捷。目前,我国跨境电子商务发展已走在世界前列,但跨境电商人才供给却滞后很多。国内多数高校尚未构建起系统完善的跨境电子商务人才培养模式,输出人才的能力与素质无法满足企业发展需求,教育投资和培养政策上也存在诸多问题。“十三五”规划建议中指出,优化高校学科专业布局和人才培养机制,鼓励推进产教融合、校企合作。面对跨境电商行业大量的复合型人才需求,高校跨境电子商务人才的培养迫切需要在政策的引导下构建系统的培养模式,缓解人才供给压力,促进跨境电商行业的发展。本文主要围绕高校跨境电子商务人才培养模式的构建及培养政策展开研究。首先了解研究的背景和意义,进行国内外跨境电商人才培养研究综述。同时要探究研究过程所涉及的基础概念及相关理论知识,为培养模式的构建及政策分析奠定理论基础。其次,通过收集数据及文献资料查询,分析高校跨境电子商务人才培养的现状,以及人才能力素质、教育教学和培养政策方面存在的问题。然后通过行为事件访谈法及调查问卷等方法构建跨境电子商务人才胜任素质模型,并运用主成分分析对胜任素质维度进行划分。接下来基于跨境电商人才胜任素质模型,从课程体系、教学设计、实践实习和评价机制四个层面构建高校跨境电子商务人才培养模式,并对该模式下的政策网络进行分析。最后从宏观政府主体策略、微观政策践行主体策略两个层面提出具体的政策建议。
[Abstract]:The arrival of Internet era has changed the way of life of consumers and the way of value creation of enterprises. Cross-border electronic commerce is the practical application of the industrial Internet thinking of "Internet industry international trade", which leads to the growth of new space for foreign trade, and promotes the globalization of goods and brands to flow more conveniently. At present, the development of cross-border e-commerce in China has been in the forefront of the world, but the supply of cross-border electronic commerce has lagged far behind. Most colleges and universities in China have not yet established a systematic and perfect training model of cross-border e-commerce talents, the ability and quality of exporting talents can not meet the development needs of enterprises, and there are many problems in education investment and training policies. In the proposal of the 13th Five-Year Plan, it is pointed out that we should optimize the distribution of disciplines and specialties in colleges and universities, encourage the integration of industry and education, and promote cooperation between schools and enterprises. In the face of a large number of complex talent demand in cross-border e-commerce industry, the cultivation of cross-border e-commerce talents in colleges and universities urgently needs to set up a systematic training model under the guidance of policies, to alleviate the pressure of talent supply and to promote the development of cross-border e-commerce industry. This paper focuses on the construction and training policy of cross-border e-commerce talents training model in colleges and universities. First of all, understand the background and significance of the research, domestic and foreign cross-border e-commerce tradesman training research review. At the same time, it is necessary to explore the basic concepts and related theoretical knowledge involved in the research process, so as to lay a theoretical foundation for the construction of the training model and the analysis of policy. Secondly, by collecting data and consulting literature, the paper analyzes the current situation of cross-border e-commerce talents training in colleges and universities, as well as the problems in the aspects of talent ability quality, education, teaching and training policies. Then, the competency model of cross-border e-commerce talents is constructed by means of behavior event interview and questionnaire, and the competency dimension is divided by principal component analysis (PCA). Then, based on the competency model of cross-border e-commerce merchants, this paper constructs the training model of cross-border e-commerce talents from four levels: curriculum system, teaching design, practice practice and evaluation mechanism, and analyzes the policy network under this model. Finally, concrete policy suggestions are put forward from two levels: macro government subject strategy and micro policy practice subject strategy.
【学位授予单位】：内蒙古工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G642;F713.36-4

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