SZSS公司电子商务发展存在的问题及对策研究

发布时间：2018-04-25 12:42

本文选题：电子商务 + 零售业　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：随着互联网的飞速发展,网络购物正日益成为大众生活中最常见和最普遍的物品购买方式,互联网电子商务的蓬勃振兴得到了世界各国乃至整个社会的重视,其中我国的电子商务零售业发展十分迅速,有力的推进了我国电子商务的全面发展。本文从研究背景及意义入手,以SZSS电子商务有限公司为例,研究其发展电子商务的现状,特别是作为电子商务零售企业,其存在的问题及原因和逐步完善的发展策略。从市场融资、物流配送、供应链管理、网络营销策略和管理团队方面,对SZSS公司的电子商务发展存在的问题及对策进行了详细的分析,并提出了相应的解决方案。本文的第一部分为绪论部分,第二部分对电子商务的相关理论进行概述,第三部分着重分析SZSS公司的电子商务发展的现状,第四部分阐述了根据SZSS公司的现状进行分析,找出电子商务策略中存在的共性问题及针对这些问题的原因分析,第五部分是针对国内外同类企业电子商务发展的经验借鉴,第六部分给出了相对完善公司电子商务发展策略的意见和建议,最后得出了本论文的结论。
[Abstract]:With the rapid development of the Internet, online shopping is increasingly becoming the most common and most common way of purchasing goods in public life. The vigorous revitalization of Internet e-commerce has been paid attention to by all countries in the world and even by the whole society. Among them, our country's e-commerce retailing develops very fast, which has pushed forward the all-round development of e-commerce in our country. Starting with the research background and significance, this paper takes SZSS Electronic Commerce Co., Ltd as an example to study the current situation of its development of e-commerce, especially as an e-commerce retail enterprise, its existing problems and causes, and the gradual improvement of the development strategy. From the aspects of market financing, logistics distribution, supply chain management, network marketing strategy and management team, this paper makes a detailed analysis of the problems and countermeasures existing in the development of electronic commerce of SZSS Company, and puts forward the corresponding solutions. The first part of this paper is the introduction part, the second part is an overview of the relevant theories of e-commerce, the third part focuses on the analysis of the current situation of e-commerce development of SZSS Company, the fourth part describes the current situation of the analysis according to the SZSS Company. Find out the common problems in e-commerce strategy and analyze the causes of these problems. The fifth part is to draw lessons from the development of e-commerce in similar enterprises at home and abroad. In the sixth part, the author gives some suggestions and suggestions on how to improve the company's e-commerce development strategy, and finally draws the conclusion of this paper.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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