电子商务环境下家电零售业物流外包问题的研究

发布时间：2018-04-25 19:32

本文选题：电子商务 + 家电零售企业　；参考：《中南大学》2012年硕士论文

【摘要】：竞争日益激烈的家电行业已经进入微利时代,许多家电企业都在试图从物流这个“第三利润源”中寻求突破口,而迅速发展的电子商务更是对传统的家电经营模式以及物流能力提出了新的挑战。论文立足于电子商务环境对电子商务环境下家电零售企业的物流外包问题进行了研究。论文以电子商务环境下的家电零售业物流外包决策分析和物流外包服务商选择问题为研究重点,分析了物流业务与核心业务的关联度,企业与TPL市场匹配度,以及物流外包模式的选择等问题。在构建电子商务环境下家电零售业物流服务商的评价指标体系的基础上,采用BP神经网络模型来对物流服务商进行评价和选择,并使用MATLAB软件来实现BP神经网络模型的评价方法。同时,论文还研究了电子商务环境下家电零售业对物流服务商的跟踪管理问题。论文采用理论研究与实证研究相结合,定性分析与定量分析相结合的方法,运用了AHP-GRAP,模糊综合评价方法,AHP-TOPSIS等多种数学模型理论,对企业物流外包的决策问题,服务商选择问题进行了深入研究,并采用实证分析,验证模型的可操作性和可推广性。
[Abstract]:The increasingly competitive domestic appliance industry has entered the micro - profit era , many domestic enterprises are trying to seek a breakthrough from the " third profit source " of logistics , and the rapid development of e - commerce is a new challenge to the traditional home appliance operation mode and logistics capability .

This paper focuses on the analysis of logistics outsourcing decision - making and the choice of logistics outsourcing services under the environment of e - commerce , analyzes the relationship between logistics service and core business , the matching degree between enterprise and tpl market , and the choice of logistics outsourcing model . Based on the establishment of the evaluation index system of logistics service provider in electronic commerce , the paper uses BP neural network model to evaluate and select logistics service provider , and uses MATLAB software to evaluate the BP neural network model .

Based on the combination of theory research and empirical research , qualitative analysis and quantitative analysis , the paper applies AHP - GRAP , fuzzy comprehensive evaluation method , AHP - AHP and other mathematical models to study the decision - making problem of outsourcing decision - making and the choice of service provider , and uses the empirical analysis to validate the feasibility and popularization of the model .

【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F259.2;F426.6;F724.6

【参考文献】