考虑风险因素依赖的电子商务项目风险评价方法研究

发布时间：2018-04-26 19:14

本文选题：电子商务项目 + 项目风险评价　；参考：《合肥工业大学》2015年硕士论文

【摘要】：电子商务因其便宜、便利和高效率等特征改变了传统的生活方式,也越来越广泛地被企业接纳,具有竞争力的企业开始将传统商务模式和电子商务模式融合。为应用电子商务模式开展的电子商务项目伴随而生。实际上,开展电子商务项目是一把“双刃剑”,一方面电子商务项目能够给企业带来巨大的机遇和利益,另一方面相对于一般项目而言,电子商务项目由于其自身特点,项目开展过程中存在很多不确定的因素。因此,为了保证电子商务项目顺利开展和成功实施,对电子商务项目进行风险评价显得尤为重要。一般而言,项目风险的研究中,风险因素识别、风险评价与风险控制是必不可少的三个环节。本文首先在对电子商务项目风险评价理论与方法进行了系统总结的基础上,全面地识别和归纳了企业开展电子商务项目在项目启动、项目实施和项目收尾等三个不同阶段的风险因素,得出对电子商务项目开展产生影响的主要风险因素有环境、缺乏可行性研究、项目需求分析、人员、组织管理、技术、设计、资金、数据库质量、文档管理等。其次,不考虑风险因素之间的依赖关系,对识别出的各个阶段的风险因素运用层次分析法和专家评价法进行风险因素的初步评价,评价风险的发生概率和影响程度的大小以得到风险因素的初步评价值。再次,在初步评价结果的基础上对所有风险因素之间可能存在的相互依赖关系进行识别与评价,得出考虑风险因素依赖关系的风险评价值。最后,通过案例给出该方法应用的详细过程。
[Abstract]:Electronic commerce has changed the traditional way of life because of its cheap, convenient and high efficiency, and has been accepted more and more widely by enterprises. Competitive enterprises have begun to merge the traditional business model and electronic commerce model. E-commerce projects for the application of the e-commerce model come with them. In fact, the development of e-commerce projects is a "double-edged sword". On the one hand, E-commerce projects can bring great opportunities and benefits to enterprises, on the other hand, compared with general projects, e-commerce projects have their own characteristics. There are many uncertain factors in the process of carrying out the project. Therefore, in order to ensure the smooth development and successful implementation of e-commerce projects, it is particularly important to evaluate the risks of e-commerce projects. Generally speaking, risk factor identification, risk evaluation and risk control are three essential links in the research of project risk. First of all, based on the systematic summary of the theory and method of risk evaluation of e-commerce projects, this paper comprehensively identifies and sums up the start-up of e-business projects in enterprises. Three different stages of risk factors, such as project implementation and project closure, are obtained. The main risk factors affecting the development of e-commerce project are environment, lack of feasibility study, project requirement analysis, personnel, organization and management, technology, design, etc. Fund, database quality, document management, etc. Secondly, regardless of the dependence of risk factors, the AHP and expert evaluation methods are used to evaluate the risk factors in each stage. The probability of risk occurrence and the degree of influence are evaluated to obtain the initial evaluation value of risk factors. Thirdly, based on the preliminary evaluation results, the possible interdependence between all risk factors is identified and evaluated, and the risk evaluation value considering the risk factor dependency is obtained. Finally, the detailed process of application of the method is given through a case study.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

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