小生产对接大市

发布时间：2018-04-27 03:33

本文选题：产销对接 + 农村电商　；参考：《商业经济研究》2017年14期

【摘要】：近年来,在农村问题成为政府的工作重点、电子商务成为经济增长引擎的双重背景下,农村电子商务得到快速发展。现如今,农村电子商务逐渐成为农村经济转型的重要生力军,是实现农产品与城市大市场接轨的重要途径。然而,就目前来看,我国农村电商发展仍存在诸多不足。因此,本文在小生产对接大市场这一前提下,就农村电商的融合创新进行探讨。首先对我国农产品市场、农村电商发展的情况以及农村电商融合创新对于产销对接的意义作相关阐述;其次,指出当前我国农村电商融合创新面临的三大瓶颈,即农产品电商标准化程度低、食品安全与质量难以溯源,物流体系不健全、配送成本高,基于电商的新型供应链运作尚未成熟;最后,在此基础上提出促进农村电商融合创新的建议,从而为促进农村电商的发展以及增强农村经济的活力提供理论参考。
[Abstract]:In recent years, under the background that rural issues become the focus of government work and electronic commerce becomes the engine of economic growth, rural electronic commerce has developed rapidly. Nowadays, rural electronic commerce has gradually become an important force in the transformation of rural economy and an important way to realize the integration of agricultural products with the big city market. However, at present, there are still many shortcomings in the development of rural ecommerce in China. Therefore, this paper discusses the integration and innovation of rural ecommerce on the premise of small production and large market. Firstly, the paper expounds the market of agricultural products, the development of rural ecommerce and the significance of rural ecommerce innovation to the connection of production and marketing. Secondly, it points out the three bottlenecks that rural ecommerce innovation faces at present. That is, the standardization of agricultural products is low, the food safety and quality is difficult to trace, the logistics system is not perfect, the cost of distribution is high, and the new supply chain based on e-commerce is not mature. On this basis, some suggestions are put forward to promote the integration and innovation of rural ecommerce, so as to provide a theoretical reference for promoting the development of rural ecommerce and enhancing the vitality of rural economy.
【作者单位】：黄冈职业技术学院;
【分类号】：F323.7;F724.6

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