中职学校电子商务课程的创业教育教学实践研究

发布时间：2018-04-29 05:09

本文选题：中等职业学校 + 创业教育　；参考：《辽宁师范大学》2011年硕士论文

【摘要】：随着社会经济发展以及产业结构变化,劳动力供大于求的现状,使就业面临着前所未有的压力,尤其是中等职业学校这样学历不高的学生就业更加困难。因此在中等职业学校开展创业教育对于增强学生的动手实践能力、拓宽就业选择范围、增加学生的就业收入等方面具有相当重要的现实意义。本文将我国创业教育纳入中等职业学校的课堂,与具体的学科电子商务课程相结合。通过对中职学生网上购物需求及选择购买商品类别的调查获取了大量信息和第一手资料,根据调查结果对中职学生创业意愿及创业面临的主要困难做出全面分析。依据分析结合中职学生与电子商务专业特点选择相对操作简单、实际有效并且困难程度较小,兴趣程度高的创业模式——网上开店。利用创业教育相关理论及自身的一些网店实践经验,指导中职学校电子商务专业学生在网上开店创业,让学生自己亲身参与到开设与经营网店的实践操作中,并且获得实际收益,实现学习与收入并获。全文共分五章,内容概要如下：第一章“导论”,主要评述了当前中职学校电子商务人才培养中存在的问题和国内外创业教育尤其是针对于中职学生的已有研究,说明本文的研究内容、方法和思路,同时简洁阐明本文的选题理由；第二章“中职学生电子商务创业现状调查”,对辽宁省对外贸易学校、大连市轻工业学校、大连市经济贸易学校,盘锦职业技术学校四所中等职业学校学生网上购物需求及选择购买商品类别展开一次问卷调查。这一章里介绍了调查问卷的设计、发放、回收,根据对调查问卷的结果,论证了中职学生创业现状及可以选择的创业模式。第三章“电子商务课程具体应用”,这一章里具体讲述电子商务教学中的实际应用,包括建立网店、选择经营模式和网店实际经营,展示学生的网店商品图片,经营收益,为中职学生电子商务课程网上创业提供教学指导建议,总结出学生经营网店的一些实际有效的管理经验,以供中职学生建立网店作参考,实现学生的自我创业。第四章“存在的问题与解决策略”具体讲述中职学生开设网店创业存在的主要问题,根据中职学生电子商务网店创业实际教学效果,提出中职学生创业的优势。第五章“结论”通过以上四章对电子商务专业进行创业教学的可行性进行了全面的分析,进而提出中职学校学生开展创业教育的若干策略思考。同时提出本文的创新与不足之处。
[Abstract]:With the development of social economy and the change of industrial structure, the oversupply of labor force makes the employment face unprecedented pressure, especially for the students with low academic qualifications such as secondary vocational school. Therefore, it is of great practical significance to develop entrepreneurship education in secondary vocational schools in order to enhance students' practical ability, widen the scope of employment choice and increase students' employment income. This paper introduces entrepreneurship education into the classroom of secondary vocational school and combines it with the course of e-commerce. Through the survey of the students' online shopping demand and the choice of purchasing commodity category, the author obtains a lot of information and first-hand information, and makes a comprehensive analysis of the students' entrepreneurial willingness and the main difficulties they face according to the results of the survey. According to the analysis combined with the characteristics of secondary vocational school students and electronic commerce major, choose the business model which is relatively simple, effective and difficult in practice, and high degree of interest. By using the related theory of entrepreneurship education and some practical experience of online store, this paper instructs the students of e-commerce major in secondary vocational school to start a business online, and let the students themselves participate in the practical operation of opening and running online store. And obtain actual income, realize study and income and gain. The full text is divided into five chapters, which are summarized as follows: The first chapter, "introduction", mainly comments on the problems existing in the training of e-commerce talents in secondary vocational schools and the existing research on entrepreneurship education at home and abroad, especially for secondary vocational school students, and explains the research contents, methods and ideas of this paper. At the same time, it briefly explains the reasons for selecting this topic. Chapter two, "investigation on the status quo of Electronic Commerce Entrepreneurship of Secondary Vocational School", gives a survey of Liaoning Foreign Trade School, Dalian Light Industry School, Dalian Economic and Trade School. Panjin Vocational and Technical School four secondary vocational school students online shopping needs and choose to purchase a questionnaire survey. This chapter introduces the questionnaire design, distribution, recovery, according to the results of the questionnaire, demonstrated the status of secondary vocational school students entrepreneurship and the choice of entrepreneurial model. The third chapter "E-commerce course concrete application", this chapter concretely narrates the practical application in the e-business teaching, including the establishment of the online shop, the choice of the business model and the actual operation of the online shop, shows the student's online store commodity picture, the management income, This paper provides teaching guidance for students' e-business course online entrepreneurship, summarizes some practical and effective management experience of students running online stores, so as to provide reference for secondary vocational school students to set up online shops and realize students' self-entrepreneurship. The fourth chapter, "problems and solutions", specifically describes the main problems of students in secondary vocational school to set up online shop entrepreneurship, according to the actual teaching results of e-commerce shop entrepreneurship, puts forward the advantages of secondary vocational school students entrepreneurship. Chapter five "conclusion" makes a comprehensive analysis of the feasibility of entrepreneurship teaching for e-commerce majors through the above four chapters, and then puts forward some strategies for students in secondary vocational schools to carry out entrepreneurship education. At the same time, the innovation and deficiency of this paper are put forward.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F713.36-4

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