网络零售生态系统种群成长的系统动力学分析

发布时间：2018-04-30 11:55

本文选题：网络零售 + 电子商务　；参考：《管理评论》2017年06期

【摘要】：网络零售生态系统中的种群有网络零售商、消费者、物流配送企业、网络零售服务外包企业等,它们通过捕食、竞争、互利和寄生等关系不断成长。采用系统动力学理论与方法,在对四种关系建立因果回路图的基础上,通过系统流图、方程及其仿真揭示中国网络零售业的网络购物消费者规模、人均网络购物消费额、物流配送能力、网络零售服务外包规模在2001-2030年间的发展情况。研究表明,中国网络零售业的快速发展受自身竞争优势及中国经济持续增长的双重影响;作为一个寄生产业,网络零售服务外包业规模不仅取决于网络零售业规模,也与服务外包产业自身发展高度相关。
[Abstract]:In the network retail ecosystem, there are network retailers, consumers, logistics and distribution enterprises, online retail service outsourcing enterprises and so on. They continue to grow through the relationship of predation, competition, mutual benefit and parasitism. Based on the theory and method of system dynamics, based on the causal loop diagram of the four relationships, the scale of online shopping consumers and the per capita consumption of online shopping in China's network retailing are revealed by system flow diagram, equation and simulation. Logistics delivery capacity, online retail service outsourcing scale in 2001-2030 development. The research shows that the rapid development of China's online retailing is influenced by its own competitive advantage and the sustained growth of Chinese economy. As a parasitic industry, the scale of online retail service outsourcing industry depends not only on the scale of online retailing, but also on China's economic growth. It is also highly related to the development of service outsourcing industry itself.
【作者单位】：河南工业大学管理学院;河南工业大学商务智能与知识工程实验室;
【基金】：国家社科基金一般项目(14BGL153) 河南省高校人文社科重点研究基地物流研究中心资助项目(2015-JD-04) 河南省高等学校重点科研项目(17B630003) 河南省高校新型智库专项研究项目
【分类号】：F724.6

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