Zara供应链模式下存货管理经验与启示

发布时间：2018-05-02 21:15

本文选题：Zara + 物流　；参考：《河北大学》2017年硕士论文

【摘要】：随着经济全球化及电子商务的迅猛发展,我国服装企业面临着更大的机遇和挑战,同时严重的存货问题越来越成为制约企业健康成长的桎梏。存货作为企业流动资产中重要的一部分,在保证企业生产、经营需求的情况下,保持合理的存货水平有利于企业减少成本,加速流动资金的周转速度。相反大量不合理的存货会成为企业的负担,不但造成企业资金周转不良等问题,还会给社会经济资源造成不必要的浪费。同时我国企业存货管理方式相对落后,面对居高不下的大量存货,企业不得不通过打折甩卖的方式消化库存,更有甚者不得不关掉相关门店。这种饮鸩止渴的方式不仅不能有效的消除企业的库存,反而带来了企业品牌价值降低等问题。值得深思的是,服装业界的标杆企业西班牙的Zara凭借其优异供应链存货管理方法,成为了服装业的一个奇迹。本文通过具体分析Zara公司极速供应链下存货管理案例,分析在其极速供应链模式下优异的存货管理方式,包括产品组织设计缩短前导时间、采购与生产—后向一体化、JIT精益生产模式、物流—零库存越库配送、经营—前向一体化、完善的信息管理系统优化业务流程等。结合我国服装企业的现状,文章具体分析了我国服装企业存货管理方面存在的种种问题及其形成的原因,然后与Zara其在存货管理方面的成功经验相联系,寻找其能够为我国企业改善库存管理带来的启发,以期能够为我国服装企业的存货管理提供一个新方向、新思路。
[Abstract]:With the rapid development of economic globalization and electronic commerce, Chinese garment enterprises are facing more opportunities and challenges. Meanwhile, the serious inventory problem has become a shackle restricting the healthy growth of enterprises. Inventory is an important part of the current assets of an enterprise. Keeping a reasonable inventory level is conducive to reducing the cost and speeding up the turnover speed of the current capital under the condition of ensuring the production and operation demand of the enterprise. On the contrary, a large amount of unreasonable inventory will become a burden to enterprises, which will not only cause problems such as poor turnover of funds, but also cause unnecessary waste of social and economic resources. At the same time, the inventory management of Chinese enterprises is relatively backward, faced with a large amount of high inventory, enterprises have to discount the way to digest the inventory, and even have to close down the relevant stores. This way of drinking poison to quench thirst not only can not effectively eliminate the inventory of enterprises, but also lead to the decline of brand value. It is worth pondering that Spain's Zara, a benchmark enterprise in the garment industry, has become a miracle of the clothing industry by virtue of its excellent supply chain inventory management methods. This paper analyzes the inventory management cases of Zara Corporation under the extreme speed supply chain, and analyzes the excellent inventory management methods in the extreme speed supply chain mode, including shortening the lead time of product organization design. Procurement and production-backward integration JIT lean production mode, logistics-zero inventory delivery, management-forward integration, perfect information management system to optimize business processes. Combined with the current situation of garment enterprises in China, this paper analyzes the problems in inventory management of garment enterprises in China and the reasons for their formation, and then it is connected with the successful experience of Zara in inventory management. In order to provide a new direction and train of thought for the inventory management of garment enterprises in our country, this paper tries to find out the inspiration that it can bring for the improvement of inventory management in our country's enterprises.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F416.86

【参考文献】