电子商务环境下高校快递终端配送模式研究

发布时间：2018-05-04 21:28

本文选题：电子商务 + 校园快递配送　；参考：《北京邮电大学》2016年硕士论文

【摘要】：近几年来,电子商务在我国迅猛发展,网络购物用户逐年增长。在庞大的网购大军人群中,高校学生是一股不容忽视的力量。虽然在校生持续升温的网购热情带来校园快递市场的一片繁荣,但是现阶段配送终端提供的服务却不能与日益增长的需求相匹配,普遍存在秩序混乱、效率低下的问题。为了改善校园快递终端配送服务质量,本文首先从电子商务配送和高校学生用户两个方面概括了电商环境下高校快递终端配送的特点,并通过对现有模式的分类与对比分析,总结出推行快递终端整合是目前改善校园快递乱象问题的最有效途径。随后,文章针对快递终端整合过程中的利润分配这一关键性问题进行了深入分析,探究了快递配送商间的合作博弈关系,提出基于Shapley值及其改进模型的利益分配的思路和方法,并结合实地调研数据,引例对比了修正前后的Shapley值利益分配结果,证明了应用修正后的模型实施利润分配的合理性与实用性。文章的最后结合北邮校园快递终端配送的实际情况,提出了校园快递整合的方案,明确了进行快递整合过程中的一些具体问题,为这类小型校园快递综合治理提供了借鉴与参考。
[Abstract]:In recent years, e-commerce has developed rapidly in China, and the number of online shopping users has increased year by year. In the huge army of online shopping, college students are a force that can not be ignored. Although the rising enthusiasm of college students' online shopping brings a prosperity of the campus express market, the service provided by the distribution terminal can not match with the increasing demand at the present stage, and there are generally problems of disorder and inefficiency. In order to improve the service quality of campus express terminal distribution, this paper firstly generalizes the characteristics of university express terminal distribution from two aspects of e-commerce distribution and college student users, and through the classification and comparative analysis of the existing models. Summary that the implementation of express terminal integration is the most effective way to improve the campus express chaos. Then, the paper analyzes the key problem of profit distribution in the process of integration of express delivery terminal, probes into the cooperative game relationship among express distribution providers, and puts forward the idea and method of benefit distribution based on Shapley value and its improved model. Combined with the field investigation data, the results of profit distribution of Shapley value before and after modification are compared, and the rationality and practicability of applying the modified model to implement profit distribution are proved. At the end of the article, combining with the actual situation of the terminal distribution of Beiyou campus express delivery, the paper puts forward the scheme of campus express delivery integration, and clarifies some specific problems in the process of carrying out express delivery integration. For this kind of small campus express comprehensive management to provide reference and reference.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F259.2

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