我国大型B2C电子商务企业的物流模式研究

发布时间：2018-05-08 21:20

本文选题：自营物流 + 第三方物流　；参考：《苏州大学》2013年硕士论文

【摘要】：随着电子商务的蓬勃发展，，越来越多的消费者开始选择在网上进行购物。而在网络购物环境下，对B2C电子商务企业而言，需要解决物流问题。而解决物流问题的关键在于物流模式的选择问题，因此研究如何选择物流模式对于B2C电子商务企业而言意义非常重要。本文首先介绍了目前我国B2C电子商务企业的主要三种物流模式，即自营物流模式、第三方物流模式以及联盟物流模式，并研究分析了各物流模式下的特点以及存在的优势和不足。结合优劣势的分析，本文分析了B2C电子商务企业在选择物流模式时需要具体考虑的因素，着重对物流成本进行了定量分析。本文基于合理的假设建立了自营物流总成本和第三方物流总成本的数学模型，并进行决策分析。结论表明某个销售区域的订单数量达到一定规模时，自营物流总成本将低于第三方物流总成本，此时应当采用自营物流的模式，而当销售规模较小时则应当采用第三方物流模式。
[Abstract]:With the rapid development of e-commerce, more and more consumers begin to shop online. In the network shopping environment, for B-2 C e-commerce enterprises, we need to solve the logistics problem. The key to solve the logistics problem lies in the choice of logistics mode, so it is very important to study how to choose logistics model for B2C e-commerce enterprises. This paper first introduces three main logistics modes of B2C e-commerce enterprises in China, namely, self-owned logistics mode, third party logistics model and alliance logistics mode. And analyzed the characteristics of each logistics model and the advantages and disadvantages. Based on the analysis of advantages and disadvantages, this paper analyzes the factors that B2C e-commerce enterprises need to consider when choosing logistics mode, and makes quantitative analysis of logistics cost. Based on reasonable assumptions, the mathematical models of total cost of self-owned logistics and total cost of third party logistics are established, and decision-making analysis is made in this paper. The conclusion shows that the total cost of self-owned logistics will be lower than the total cost of third-party logistics when the order quantity of a certain sales area reaches a certain scale, and the model of self-owned logistics should be adopted at this time. But when the sale scale is small, should adopt the third party logistics pattern.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F724.6;F259.2

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