生鲜农产品电子商务的物流系统可靠性分配模型

发布时间：2018-05-09 13:38

本文选题：生鲜农产品 + 可靠性研究　；参考：《北京工商大学》2016年硕士论文

【摘要】：生鲜农产品是保障城市发展、关乎民生的基础。随着电子商务的发展以及政府政策的扶持,电商企业纷纷把目光转向生鲜农产品,生鲜农产品电商毛利率高、网络消费需求潜力大并且回购率高,正在以更快的势头发展。但是生鲜农产品电商的发展目前也面临挑战。生鲜农产品自身具有易腐易损的特点,再加上其从采摘到运输、仓储的过程中易受环境、设备等多种因素的影响。由此产生的损腐率高、送达不及时等问题会直接导致其市场价值和客户的满意度。因此如何保证生鲜农产品电商物流的高效可靠,缩短电商物流配送时间,减少生鲜农产品在物流过程中的损耗,是亟待解决的问题。本文主要研究内容为生鲜农产品电子商务物流的可靠性,在分析生鲜农产品电商发展现状的基础上,从信息技术、设施设备、人员操作以及外部环境等方面分析影响生鲜农产品电商物流可靠性的影响因素,运用贝叶斯网络构建模型并运用GeNIe软件对模型进行仿真,分析各因素对系统可靠性的影响并计算各影响因素的重要度。以各影响因素的重要度为基础,考虑复杂度、成本等约束,构建生鲜农产品电商物流可靠性分配模型。模型的目标是在满足系统整体可靠性的基础上最大化经济性。最后进行算例仿真,依据仿真结果为生鲜电商企业提高可靠性提供切实可行的建议。
[Abstract]:Fresh agricultural products are the guarantee of urban development and the foundation of people's livelihood. With the development of electronic commerce and the support of government policy, e-commerce enterprises turn their attention to fresh agricultural products one after another, with high gross profit rate of fresh agricultural products, large potential of network consumption demand and high repurchase rate, which is developing with a faster momentum. However, the development of fresh agricultural products e-commerce is also facing challenges. Fresh agricultural products have the characteristics of perishability and vulnerability, in addition, they are easy to be affected by environment, equipment and other factors in the process of picking, transportation and storage. Such problems as high loss rate and untimely delivery will directly lead to its market value and customer satisfaction. Therefore, how to ensure the high efficiency and reliability of e-commerce logistics of fresh agricultural products, shorten the distribution time of e-commerce logistics, and reduce the loss of fresh agricultural products in the process of logistics is an urgent problem to be solved. The main content of this paper is the reliability of e-commerce logistics of fresh agricultural products. On the basis of analyzing the current situation of e-commerce development of fresh agricultural products, this paper analyzes the information technology, facilities and equipment. The factors influencing the reliability of e-commerce logistics of fresh and fresh agricultural products are analyzed from the aspects of personnel operation and external environment. The model is constructed by using Bayesian network and simulated by GeNIe software. The influence of each factor on system reliability is analyzed and the importance of each factor is calculated. Based on the importance of various factors and considering the constraints of complexity and cost, the reliability distribution model of e-commerce logistics for fresh agricultural products is constructed. The goal of the model is to maximize the economy on the basis of satisfying the overall reliability of the system. Finally, a simulation example is carried out to provide practical suggestions for improving the reliability of fresh electricity business enterprises according to the simulation results.
【学位授予单位】：北京工商大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.7;F724.6;F326.6

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