出口电商物流的研究

发布时间：2018-05-10 04:42

本文选题：出口电商 + 物流　；参考：《对外经济贸易大学》2017年硕士论文

【摘要】：我国跨境电商处于高速发展期,2015年的跨境电商交易规模达4.8万亿元,同比增长28%;预计到2020年,跨境电商交易规模可达12万亿元,在2015-2020年间,跨境电商交易额复合年均增长率为20.1%。以出口为主的我国跨境电商,2015年跨境电商交易占中国进出口总额的19.5%,有关部门预计到2020年,该项指标占比将达到37.6%。国家在近年来频繁出台支持跨境电商的政策,2015年出台《关于促进跨境电子商务健康快速发展的指导意见》,2016年又对电子商务进口税进行改革,加之2016年下半年来的人民币汇率贬值,出口电商迎来了业务发展的契机,伴随着出口电商的井喷式增长,跨境物流几乎同时成为了制约出口电商行业发展的最大掣肘。相比于国内电商物流,出口电商物流仍然维持在传统出口物流模式,物流、资金流、信息流完全分离,订单和货物的可追溯性缺失,更没有全程的实时管控,由于跨国运输距离较长,不可控因素较多,缺少现代物流元素的出口电商物流几乎成为我国出口电商面临的最大障碍,在跨境电商环境下,为了解决出口电商中存在的物流问题只能从专业化的物流服务入手,一是国际物流企业需要改变传统的大订单、大批量、规模化的运营模式转而配合出口电商小批量、周转快、多频次的国际物流新需求,并对其各个物流环节进行系统化的调整。二是国际物流企业需要运用物流科技技术和现代管理技术,增强对客户和产品服务的响应能力,通过不断适应物流需求市场的细分降低成本,提升对出口电商客户的服务水平。在不断完善物流体系的同时重点关注物流效率、成本、质量、服务响应能力才能更好的支撑我国出口电商的发展。本文以出口电商物流需求为研究对象,针对出口电商物流需求深挖跨境物流解决方案,提出了完善出口电商海外仓建设,促进电子商务与物流融合发展,促进出口电商第四方物流的发展,加强出口电商物流的信息化等四个建议,为出口电商物流的发展作参考。
[Abstract]:China's cross-border e-commerce transactions are in a period of rapid development, with the scale of cross-border e-commerce transactions reaching 4.8 trillion yuan in 2015, an increase of 28% over the same period last year. It is estimated that the scale of cross-border e-commerce transactions will reach 12 trillion yuan by 2020, and the combined annual growth rate of cross-border e-commerce transactions will be 20.1 yuan between 2015 and 2020. Cross-border e-commerce in China, mainly for export, accounted for 19.555% of China's total import and export volume in 2015. The relevant departments predict that the proportion of this target will reach 37.6% by 2020. In recent years, the state has frequently introduced policies to support cross-border e-commerce, issued the guidelines on promoting the healthy and rapid development of cross-border e-commerce in 2015, and reformed import duties on e-commerce in 2016. Combined with the depreciation of RMB exchange rate in the second half of 2016, export ecommerce has ushered in the opportunity of business development. Along with export e-commerce blowout growth, cross-border logistics has become the biggest constraint to the development of export e-commerce industry at the same time. Compared with domestic e-commerce logistics, export e-commerce logistics is still maintained in the traditional export logistics mode, logistics, capital flow, information flow completely separate, the lack of traceability of orders and goods, and there is no real-time control throughout the process. Because of the long distance of transnational transportation and many uncontrollable factors, the export e-commerce logistics, which lacks modern logistics elements, has almost become the biggest obstacle to export e-commerce in China. In the cross-border e-commerce environment, In order to solve the logistics problems in export e-commerce, we can only start with specialized logistics services. One is that international logistics enterprises need to change the traditional operation mode of large orders, large quantities and large scale to cooperate with small quantities of export e-commerce, so that the turnover is fast. Multi-frequency international logistics new demand, and its various logistics links for systematic adjustment. Second, international logistics enterprises need to use logistics technology and modern management technology to enhance the ability to respond to customers and products and services, reduce costs by constantly adapting to the market segmentation of logistics demand, and improve the service level to export e-commerce customers. At the same time, we should pay more attention to logistics efficiency, cost, quality and service response ability to support the development of China's export e-commerce. This paper takes the export e-commerce logistics demand as the research object, aiming at the export e-commerce logistics demand deep excavation cross-border logistics solution, proposed to improve the export e-commerce overseas warehouse construction, promotes the electronic commerce and the logistics fusion development. To promote the development of the fourth party logistics of export e-commerce, to strengthen the informatization of export e-commerce logistics, and to provide a reference for the development of export e-commerce logistics.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F752.62;F724.6;F259.2

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