我国互联网广告法律规制的完善

发布时间：2018-05-11 09:42

本文选题：互联网广告 + 制度完善　；参考：《甘肃政法学院》2017年硕士论文

【摘要】：互联网广告发端于信息时代电子商务的出现。伴随着大数据和信息化时代繁荣而方兴未艾。“互联网广告”被加入到《广告法》之中以及《暂行办法》的出台,标志着广告法律制度构建迈进了新阶段。这一法律制度的出台意义重大,但总体比较笼统,更多的依靠传统的规制方法对互联网广告进行法律规制,同时如何将新法落实贯彻到互联网广告市场运行方式之中也是一个新的问题。本文以互联网广告被纳入现行法律制度为节点,分析该类型广告与传统类型的不同之处,透过现存规范、监管体制及新制度下的具体落实现状,结合最近比较热门的“魏则西”事件,分析互联网广告法律规制在我国产生的立法、监管、实施三个方面的问题。针对相关问题,借鉴相关域外国家法律规制体系,总结得出经验和启示,将相关经验和启示结合我国具体的互联网广告规制问题和当前的制度结构,提出相应的完善措施。
[Abstract]:Internet advertising originated from the emergence of electronic commerce in the information age. Along with big data and the information age prosperity but is in the ascendant. "Internet advertisement" was added to "Advertising Law" and "temporary measures" came into being, which marked a new stage in the construction of advertising legal system. The introduction of this legal system is of great significance, but generally more general, more rely on the traditional regulation of Internet advertising legal regulation, At the same time, how to implement the new law into the Internet advertising market is also a new problem. This article takes the Internet advertisement as the node of the current legal system, analyzes the difference between this type of advertisement and the traditional type, through the existing norms, the supervision system and the new system under the concrete implementation present situation, Combined with the recent popular "Wei Zexi" incident, this paper analyzes the three aspects of legislation, supervision and implementation of the legal regulation of Internet advertising in China. In view of the related problems, this paper draws lessons from the relevant extraterritorial national legal regulation system, summarizes the experience and enlightenment, and combines the relevant experience and enlightenment with the specific regulation of Internet advertising in China and the current system structure, and puts forward the corresponding improvement measures.
【学位授予单位】：甘肃政法学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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