株洲市社区商业网点建设研究

发布时间：2018-05-12 00:22

本文选题：社区商业 + 业态　；参考：《湖南工业大学》2017年硕士论文

【摘要】：城市社区商业是城市商业体系的重要基础组成部分,其发展状况在一定程度上代表了城市的经济社会发展质量和现代文明程度。随着城市发展质量的不断提升和城市居民收入水平的提高,以及电子商务的迅猛发展,城市社区商业服务设施及商业业态亟待改善。通过对株洲市的社区商业网点的实地调查,结合国内外社区商业理论探析,从管理学、经济学、地理学、社会学、等学科交叉的视角,运用百度POI提取城市商业有关的大数据,结合地理信息系统分析技术的运用,在ARCGIS软件平台支持下分析研究社区商业网点发展建设的空间集聚特征、综合影响因素等主要问题,为社区商业发展、管理与运营等建设提供理论依据,并给出社区商业建设的空间布局优化建议,社区商业发展建设对策、政策及保障措施。论文共分六章。第一章对研究目的与意义、国内外研究现状、研究内容与方法、研究重点与创新点进行了基本阐述;第二章对社区商业、业态类型、业种等基本概念进行界定,并分析支撑社区商业发展的基础理论;第三章运用商业网点建设的实地调研数据、网络大数据等进行社区商业网点的空间布局、商业业态的区位选择、商业业种的分布区位及分布密度等进行分析,得出了新兴业态发展滞后、网点布局不均衡、定位不准确、发展模式单一等主要结论;第四章从政策、区位、经济市场与消费者因素分析了社区商业发展的影响因素及影响程度;第五章对社区商业网点建设提出了空间布局优化、建设对策及保障等相关建议;第六章探讨论现有研究不足与社区商业发展展望。
[Abstract]:Urban community commerce is an important basic part of urban commercial system, and its development status to a certain extent represents the quality of urban economic and social development and the degree of modern civilization. With the continuous improvement of the quality of urban development, the improvement of income level of urban residents, and the rapid development of electronic commerce, the commercial service facilities and business forms of urban communities need to be improved urgently. Through the field investigation of the community commercial network in Zhuzhou City and the analysis of the community business theory at home and abroad, from the perspective of management, economics, geography, sociology and other disciplines, Baidu POI is used to extract the big data related to urban commerce. Combined with the application of GIS analysis technology, with the support of ARCGIS software platform, this paper analyzes and studies the spatial agglomeration characteristics of the development and construction of community commercial network, synthesizes the main problems such as influencing factors and so on, in order to promote the development of community commerce. This paper provides the theoretical basis for the construction of management and operation, and gives the suggestions for optimizing the space layout of the community commercial construction, the countermeasures, policies and guarantee measures for the community commercial development. The thesis is divided into six chapters. The first chapter describes the purpose and significance of the research, the current situation, the contents and methods, the emphasis and the innovation of the research at home and abroad, the second chapter defines the basic concepts of community commerce, business types, industry types, and so on. The third chapter uses the field investigation data of commercial network construction, the network big data and so on to carry on the community commercial network spatial layout, the commercial pattern location choice, the third chapter uses the commercial network construction field investigation data, the network big data and so on carries on the community commercial network spatial layout, the commercial pattern location choice, The distribution location and distribution density of commercial industry are analyzed, and the main conclusions are drawn, such as lagged development of emerging industry, uneven distribution of network, inaccurate positioning, single development mode and so on. Chapter four: from policy, location, etc. The economic market and consumer factors have analyzed the influence factors and the influence degree of the community commercial development, the fifth chapter has proposed the space layout optimization, the construction countermeasure and the safeguard to the community commercial network construction and so on. The sixth chapter discusses the deficiency of current research and the prospect of community business development.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F727

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