跨境电商类型与运作模式

发布时间：2018-05-16 16:56

本文选题：跨境电商 + 类型　；参考：《中国流通经济》2017年01期

【摘要】：跨境电商在跨境电子商务交易中扮演着企业的角色,既是商品交易的场所,也是交易主体信息沟通的媒介,在跨境电子商务活动中处于重要位置。基于电子商务企业相关分析文献,结合跨境电子商务特征,按照交易主体属性、平台经营商品品类、商品流动方向,可以提出跨境电商类型的三种分类方式:第一种分类是B2B跨境电商、B2C跨境电商、C2C跨境电商;第二种分类是垂直型跨境电商与综合型跨境电商;第三种分类是跨境进口电商与跨境出口电商。而根据经营商品数量因素,又可将垂直型跨境电商与综合型跨境电商细分为综合平台型、综合自营型、垂直平台型、垂直自营型四类。其中,按照平台型和自营型对跨境电商进行的分类使用得比较频繁,认可度也比较高,两者在所具备优势、业务流程、运行模式等方面均存在一定的差异,跨境电商在经营与运作中必须予以充分考虑。
[Abstract]:Cross-border e-commerce plays an important role in cross-border e-commerce transactions, which is not only a place for commodity trading, but also a medium for the exchange of information between the main parties of the transaction, and plays an important role in cross-border e-commerce activities. Based on the relevant analysis documents of e-commerce enterprises, combined with the characteristics of cross-border e-commerce, according to the attributes of the subject of the transaction, the platform manages the commodity category and the direction of commodity flow. Three types of cross-border e-commerce can be proposed: the first is B2B cross-border e-commerce / B2C cross-border e-commerce / C2C cross-border e-commerce, the second is vertical cross-border e-commerce and comprehensive cross-border e-commerce. The third category is cross-border import e-commerce and cross-border export e-commerce. According to the quantity of commodities, the vertical cross-border e-commerce and the integrated cross-border e-commerce can be subdivided into four categories: integrated platform type, integrated self-supporting type, vertical platform type and vertical self-supporting type. Among them, the classification of cross-border ecommerce based on platform-type and self-support type is frequently used, and the recognition degree is also relatively high. There are certain differences between them in terms of their advantages, business processes, operation modes, and so on. Cross-boundary ecommerce must be fully considered in its operation and operation.
【作者单位】：西北政法大学商学院;
【分类号】：F724.6

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