我国跨境电子商务发展现状及其对对外贸易的影响分析

发布时间：2018-05-18 12:16

本文选题：跨境电子商务 + 发展现状　；参考：《对外经济贸易大学》2016年硕士论文

【摘要】：在当前信息全球化和经济全球化的背景下,跨境电子商务作为一种新型的贸易方式,对国际经济格局产生了深远的影响。我国作为目前世界进出口总额排名第一的世界贸易大国,正面临着金融危机、人民币升值、国内劳动力成本上涨、国际贸易保护主义抬头等问题的影响,整体对外贸易增长势头放缓,下行压力较大。在传统的对外贸易遇到诸多困难的情况下,跨境电子商务作为一个新事物,从丰富外贸经营主体、降低企业经营成本、改善竞争环境等方面对对外贸易产生了较为积极的影响,这些影响有效的减缓了上述问题对我国对外贸易的冲击,对于对外贸易的稳定和发展起到了重要的作用。本片论文由引言部分,正文3章和结论共5部分组成,对跨境电子商务对对外贸易的影响进行研究。第一张是引言部分,首先对选题的背景、意义进行阐述,然后介绍了相关理论,通过相关文献探讨了国内外跨境电子商务的研究现状,之后介绍了本文的研究内容和研究。第二章分析了我国跨境电子商务的发展现状及不足。第三章细致分析了跨境电子商务对我国对外贸易的积极影响。第四章针对不足和影响,从企业自身和外部环境两方面入手,提出了对于跨境电子商务应用情况的改进建议,以进一步发挥其推动作用。本文使用文献资料发和系统研究法,依据长尾理论、信息价值和网络竞技理论,电子商务四阶段模型理论,结合我国跨境电子商务发展现状,对跨境电子商务对我国对外贸易的积极影响进行了研究分析,最后对相关的建议措施进行了探讨。
[Abstract]:Under the background of information globalization and economic globalization, cross-border electronic commerce, as a new trade mode, has a profound influence on the international economic pattern. As the world's largest trading country with the highest total import and export volume in the world at present, China is facing the impact of the financial crisis, the appreciation of the RMB, the rise in domestic labor costs, the rise of international trade protectionism, and so on. Overall foreign trade growth momentum slowed down, downward pressure is greater. With many difficulties encountered in traditional foreign trade, cross-border electronic commerce, as a new thing, has had a more positive impact on foreign trade in terms of enriching the main body of foreign trade, reducing the operating costs of enterprises, improving the competitive environment, and so on. These effects have effectively slowed down the impact of the above problems on China's foreign trade, and played an important role in the stability and development of foreign trade. This paper is composed of five parts: introduction, chapter 3 and conclusion, to study the influence of cross-border e-commerce on foreign trade. The first part is the introduction. First, the background and significance of the topic are expounded, then the relevant theories are introduced, the research status of cross-border e-commerce at home and abroad is discussed through the relevant literature, and then the research content and research of this paper are introduced. The second chapter analyzes the current situation and shortcomings of cross-border e-commerce in China. Chapter three analyzes the positive influence of cross-border e-commerce on China's foreign trade. In the fourth chapter, aiming at the deficiency and influence, the author puts forward some suggestions to improve the application of cross-border electronic commerce from the aspects of enterprise itself and external environment, so as to give full play to its promoting role. Based on the long tail theory, the theory of information value and network competition, the four-stage model theory of electronic commerce, and the present situation of cross-border electronic commerce in China, this paper uses the method of literature and system research. This paper studies and analyzes the positive influence of cross-border e-commerce on China's foreign trade, and finally probes into the relevant suggestions.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F752

【参考文献】