天猫平台入驻店铺时空格局及变化特征

发布时间：2018-05-19 17:32

本文选题：新业态 + 电子商务　；参考：《经济地理》2017年11期

【摘要】：电商平台是电子商务推进中买卖双方需共同访问的"场所","场所"中入驻商家在平台上实现了虚拟集聚,商家的虚拟集聚状态与实际地理区位间关系的探讨成为重要视角。以天猫平台中入驻店铺为研究对象,利用变异系数、空间自相关模型等分析方法,揭示网络空间虚拟集聚的店铺其在地理空间中的区位特征及变化趋势。结果发现:(1)天猫平台上店铺数量不断增加,店铺实际区位不断扩展,东部沿海新增店铺数量显著高于中部、西部地区;(2)省域尺度,店铺空间集聚特征明显,但集聚趋势弱化;(3)城市层面,天猫店铺的空间集聚尚不显著,但集聚类型稳定,且有逐步增强的趋势。总之,天猫店铺的集聚特征依然明显,只不过集聚趋势表现出区域的差异性、尺度的复杂性和时间的变化性。
[Abstract]:E-commerce platform is the "place" that both buyers and sellers need to visit together in the process of e-commerce promotion. In the "place", the virtual agglomeration is realized on the platform, and the discussion of the relationship between the virtual agglomeration state of the merchant and the actual geographical location becomes an important angle of view. Based on the analysis method of variation coefficient and spatial autocorrelation model, the location characteristics and changing trend of virtual shops in cyberspace are revealed by using the method of variation coefficient, spatial autocorrelation model and so on, taking the shops in the Tmall platform as the research object. The results showed that the number of shops on the Tmall platform was increasing and the actual location of the shops was expanding. The number of new shops in the eastern coastal area was significantly higher than that in the central part. However, the trend of agglomeration weakens the urban level, the spatial agglomeration of Tmall shops is not significant, but the type of agglomeration is stable and has a trend of increasing gradually. In a word, the agglomeration characteristics of Tmall shops are still obvious, but the trend of agglomeration shows regional differences, complexity of scale and variability of time.
【作者单位】：河北师范大学资源与环境科学学院;石家庄邮电职业技术学院;
【基金】：国家自然科学基金项目(41671127;41371006) 河北省教育厅重点基金项目(ZD2015075)
【分类号】：F724.6

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