互联网条件下的自发式包容性增长——基于一个“淘宝村”的纵向案例研究

发布时间：2018-05-22 12:18

本文选题：自发式包容性增长 + 农村电子商务创业　；参考：《社会科学》2017年10期

【摘要】：本文通过一个典型村的电子商务创业的纵向案例分析,揭示了一种新的包容性增长模式:自发式包容性增长的过程与机理。互联网条件下,BOP(金字塔底层)群体通过电子商务创业活动,提升了其自身的价值创造能力,在共同富裕的同时,自发实现了包容性增长,达成了公平与效率的有机结合。互联网ICT技术通过机会均等和数字赋能两种方式促进了自发式包容性增长的实现。自发式包容性增长的过程发生在三个层面:在产业发展层面上,是由点(创业种子)的商业模式创新带动面(创业集聚和产业集群)的发展;在能力发展层面上,是从模仿学习(商业模式模仿和技术模仿)升级到创新应用的能力;在社会发展层面,是从城乡断裂状态到城乡融合和就地城镇化。政府应注重利用市场的力量,加强制度供给,保证制度的有效性,通过降低交易成本、创业成本和学习成本等途径促进自发式包容性增长的实现。
[Abstract]:This paper reveals a new inclusive growth model: the process and mechanism of spontaneous inclusive growth through a vertical case study of e-commerce entrepreneurship in a typical village. Under the condition of Internet, the group of Bop (pyramid bottom) promotes its own value creation ability through e-commerce entrepreneurial activities, realizes the inclusive growth spontaneously while being common rich, and achieves the organic combination of fairness and efficiency. Internet ICT technology promotes spontaneous inclusive growth through equal opportunities and digital empowerment. The process of spontaneous inclusive growth takes place at three levels: at the level of industrial development, the development of business model innovation driven by point (seed of entrepreneurship) (entrepreneurial agglomeration and industrial cluster); at the level of capacity development, It is the ability to upgrade from imitative learning (business model imitation and technological imitation) to innovation and application; in the social development level, it is from urban and rural fracture state to urban-rural integration and local urbanization. The government should make use of the market power, strengthen the institutional supply, guarantee the effectiveness of the system, and promote the realization of spontaneous inclusive growth by reducing transaction costs, start-up costs and learning costs.
【作者单位】：湘潭大学商学院;
【基金】：国家社科基金项目“自发式农村电子商务的商业模式创新性复制研究”(项目编号:14BGL154)的阶段性成果
【分类号】：F327;F724.6

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