电子商务生态链信息流转效率研究

发布时间：2018-05-24 02:05

本文选题：电子商务 + 信息流转　；参考：《华中师范大学》2014年硕士论文

【摘要】：在电子商务高速发展的背景下,分析国内外电子商务信息流转理论与内容。从流转效率视角,研究在电子商务生态链中,正反向信息流转的概念与链式关系。为完善网络信息生态链理论,奠定了一定的基础。结合网络生态链信息流转理论,通过研究电子商务生态链信息流转效率的标准,探讨影响流转效率的因素,试图提出优化信息流转效率的具体可操作性措施,为中国电子商务产业发展提供可靠的依据。除第一部分绪论和第六部分结语外,全文分为以下几个部分：第二部分以信息生态理论为基础,总结概述电子商务生态链的基础理论。创造性地提出电子商务生态链概念；从三大角度标准入手,综合分析在电子商务网络环境中,信息流转的特点并画出流转模型。第三部分概述电子商务高效流转的三大优质标准。从正反信息方向、结构形态、技术水平和内外部环境标准入手,深入分析流转速度、质量和经济成本等方面的标准界定。第四部分结合电子商务生态链的一般形式探讨影响信息流转效率的因素。研究各个影响因素如何影响信息流转效率,并重点阐述各个影响因素之间的互相制衡关系及其重要意义。第五部分依据三大标准,从影响信息流转效率的各个因素特点入手,对节点、链式结构、技术水平和经济环境一一提出相应优化对策。本论文研究着重点在于,确立电子商务生态链信息流转效率影响因素,以及各个因素之间的关系及其对效率的影响机制。
[Abstract]:In the background of the rapid development of e-commerce, the theory and content of e-business information circulation at home and abroad are analyzed. From the perspective of circulation efficiency, the concept and chain relationship of the positive and reverse information flow in the ecommerce ecological chain are studied. The basis for improving the theory of the network information ecological chain is laid. By studying the standards of the efficiency of ecommerce ecological chain information circulation, this paper discusses the factors that affect the efficiency of the circulation, and attempts to put forward specific and operable measures to optimize the efficiency of information circulation, and provide a reliable basis for the development of China's e-commerce industry.
In addition to the first part of the introduction and the sixth part of the epilogue, the full text is divided into the following sections:
The second part, based on the theory of information ecology, summarizes the basic theory of ecommerce ecological chain, creatively puts forward the concept of ecommerce ecological chain, and analyzes the characteristics of information circulation in the e-business network environment and draws a flow model from three angles.
The third part outlines the three high quality standards for the efficient circulation of e-commerce. From the direction of the positive and negative information, the structure form, the technical level and the internal and external environmental standards, the standard definition of the circulation speed, quality and economic cost is deeply analyzed.
The fourth part discusses the factors that affect the efficiency of information circulation in general form of ecommerce ecological chain, and studies how each influence factor affects the efficiency of information circulation, and focuses on the mutual balance and significance of each influencing factor.
The fifth part, based on the three major standards, starts with the factors that affect the efficiency of the information circulation, and puts forward the corresponding optimization countermeasures to the nodes, the chain structure, the technical level and the economic environment.
The focus of this paper is to establish the factors affecting the efficiency of e-business ecological chain information circulation, as well as the relationship between various factors and the mechanism of influence on efficiency.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F713.36

【参考文献】