路境电商环境下国际物流服务能力评价研究

发布时间：2018-05-24 08:41

本文选题：跨境电子商务 + 国际物流　；参考：《中南林业科技大学》2017年硕士论文

【摘要】：“互联网+”大背景下国际贸易繁荣发展,伴随“一带一路”战略提出,跨境电商服务需求进一步扩大,跨境电商已经成为了新的贸易连接平台,跨境电商行业的竞争实质上是国际物流服务能力水平的竞争。本文旨在通过构建跨境电商环境下国际物流服务能力评价指标体系和评价模型,对国际物流服务提供商进行评价。论文综合运用文献分析法、问卷调查法、数理统计分析方法和实证分析法等,开展相关研究工作。通过梳理跨境电子商务、保税物流、物流服务能力等理论,结合对相关文献资料的整理与综述,了解了国内对跨境电商环境下国际物流服务能力研究的相关情况。在此基础上,开展实地调研,结合国际物流服务能力影响要素及评价指标体系构建的原则、步骤等方面的阐述,分析了影响跨境电商环境下国际物流服务能力评价的因素,从运输能力、客户服务能力、增值服务能力、信息服务能力、配套服务能力以及资源整合能力六个方面,初步建立了跨境电商环境下国际物流服务能力评价指标体系,采用定性与定量相结合的分析方法,对评价指标体系进行筛选优化。然后,在运用层次分析法和熵权法组合赋权方法确定指标权重的基础上,建立模糊综合评价模型进行评价研究。最后以金霞跨境电商产业园为例进行实证分析,以验证本文建立的评价指标体系和评价模型的合理性,再根据评价结果和调研中发现的问题,提出相应的对策建议。评价结果表明金霞跨境电商产业园国际物流服务能力水平为“一般”。根据评价结果提出了对策建议来提升园区国际物流服务水平。结果表明,本文建立的跨境电商环境下国际物流服务能力评价指标体系一定合理性与实用性,并且评价模型是科学有效的,对跨境电商环境下国际物流服务能力进行评价研究,不仅可以提升国际物流服务提供商的整体服务水平,还能增强整体竞争力,推动整个行业优化发展,促进跨境电子商务与国际物流业协同发展。本文研究成果还可以为相关政府部门政策制定提供决策依据。
[Abstract]:The prosperity and development of international trade under the background of "Internet", with the "Belt and Road" strategy proposed, the demand for cross-border e-commerce services has further expanded, and cross-border e-commerce has become a new trade link platform. The competition of cross-border ecommerce industry is essentially the competition of international logistics service level. The purpose of this paper is to evaluate the international logistics service providers by constructing the evaluation index system and evaluation model of international logistics service capability under the environment of cross-border e-commerce. In this paper, literature analysis, questionnaire survey, mathematical statistical analysis and empirical analysis are used to carry out relevant research work. By combing the theories of cross-border electronic commerce, bonded logistics, logistics service capability and so on, and combining with the relevant literature and materials, this paper studies the domestic and international logistics service capability research in the context of cross-border e-commerce. On the basis of this, the paper carries out field investigation, and analyzes the factors that affect the evaluation of international logistics service capability under the environment of cross-border e-commerce, combining with the elaboration of the influencing factors of international logistics service capacity and the principles and steps of the evaluation index system. From six aspects of transportation capacity, customer service ability, value-added service ability, information service ability, supporting service ability and resource integration ability, the evaluation index system of international logistics service capability under the environment of cross-border e-commerce is established. The qualitative and quantitative analysis method was used to select and optimize the evaluation index system. Then, the fuzzy comprehensive evaluation model is established on the basis of using AHP and entropy weight method to determine the index weight. Finally, taking Jinxia cross-border ecommerce industry park as an example to verify the rationality of the evaluation index system and evaluation model established in this paper, and then according to the evaluation results and the problems found in the investigation, the corresponding countermeasures and suggestions are put forward. The evaluation results show that the international logistics service level of Jinxia cross-border ecommerce industry park is "average". According to the evaluation results, the paper puts forward countermeasures and suggestions to improve the international logistics service level of the park. The results show that the evaluation index system of international logistics service capability established in this paper is reasonable and practical, and the evaluation model is scientific and effective. It can not only enhance the overall service level of international logistics service providers, but also enhance the overall competitiveness, promote the optimization and development of the whole industry, and promote the coordinated development of cross-border e-commerce and international logistics industry. The research results of this paper can also provide the decision basis for the policy-making of relevant government departments.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.27

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