新华文轩书店在线销售系统的研究与分析

发布时间：2018-05-27 04:44

本文选题：图书销售 + 网络销售系统　；参考：《云南大学》2016年硕士论文

【摘要】：随着互联网时代的到来,电子商务技术正在日新月异的改变着人们的生活,无论是网络购物还是网络生活在互联网上都很大一部分占据着普通人生活部分。中国的图书行业领域也正在开始进入电子商务飞速发展的阶段,国内各种大中小型书店都正在意识到网络销售带来的巨大商业利益。。从而都纷纷的由实体书店向网络书店的迈进,然而这些仅仅是针对具有购买能力和消费自主权的消费群体,这些群体现在也逐渐被电子版本的书籍APP所取代,越来越少购买实体书本的情况是未来的一个发展情况和趋势,阅读不仅仅是局限于真是书本,转而跟多的是出现在电脑,手机屏幕当中,这种便捷的方式是会逐步取代传统的阅读方式,特别是青少年不同于大人太早接触到这些电子产品从根本上来说对青少年儿童的益处多还是坏处多还有待观察和考量。本文先是对国内外书店营销平台的发展历程及历史做了简单的讲解,阐述了当今社会中书店营销平台在业内所起到的重要作用。然后结合新华文轩书店在线销售的管理政策。对新华文轩书店在线销售系统做了可行性分析,提出了具体的操作步骤和要点。利用平台的主要模块以表关系一目了然。再加以利用了其提出来的集成开发环境和各种控件,完成数据库的整理工作,最后一直到形成用户群体能够接受的一个实际存在系统。
[Abstract]:With the advent of the Internet era, e-commerce technology is changing people's lives with each passing day, whether online shopping or Internet life on the Internet is a large part of the life of ordinary people. China's book industry is also beginning to enter the rapid development of e-commerce stage, domestic large and medium bookstores are aware of the huge commercial benefits brought by network sales. So they are moving from physical bookstores to online bookstores, but these are just for consumers with purchasing power and consumer autonomy that are now being replaced by e-book versions of APP. The situation of buying less and less physical books is a development and trend in the future. Reading is not only confined to the real books, but also appears in the computer, the mobile phone screen. This convenient way is to gradually replace the traditional way of reading, especially if teenagers are different from adults when they come into contact with these electronic products too early, it remains to be seen whether there are many benefits or disadvantages for teenagers and children. This article first makes a brief explanation of the development and history of bookshop marketing platform at home and abroad, and expounds the important role that bookshop marketing platform plays in the industry in today's society. Then combine the management policy of online sales of new Chinese bookshop. This paper analyzes the feasibility of the online sales system of New Hua Wen Xuan Bookstore, and puts forward the concrete operation steps and key points. Using the main modules of the platform to table the relationship at a glance. Finally, it makes use of its integrated development environment and various controls to finish the database collation, and finally forms a practical existing system which can be accepted by the user group.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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