YM公司跨境电子商务运营模式及策略研究

发布时间：2018-05-27 16:00

本文选题：跨境电子商务 + 机电产品　；参考：《西安理工大学》2016年硕士论文

【摘要】：跨境电子商务作为信息技术和贸易相结合的产物,已经在很大程度上影响了传统的国际贸易的交易方式。中国制造走向国家跨境电子商务这一发展趋势势在必行,未来有望成为国经济的全新增长引擎。新疆作为与西亚、南亚与欧洲的前沿,随着一带一路的战略落实和推进,势必会使各国在经济发展和建设中深化合作,逐步优化产业的分工布局,这为地处特殊位置的新疆跨境电子商务提供了一个绝佳的机会。新疆YM机电销售公司如何利用机电产品网络销售平台向俄语区国家进行跨境电子商务销售模式,为公司打开网络销售渠道是公司目前亟待解决的问题。本研究首先介绍了跨境电子商务的概念,阐述了我国跨境电子商务的发展历程以及国内外跨境电子商务的发展现状。其次,对我国跨境电子商务的宏观政治环境及经济环境进行分析,介绍了中国机电产品的外贸情况以及跨境电子商务的国内外行业分析。基于YM公司目前的发展状况,对公司传统业态结合互联网模式及电商平台细分模式进行分析并评估。为了实现公司目标,对YM公司的运营模式及策略进行设计,从跨境电子商务运营模式、平台管理和定价策略、公司管理组织构架、平台未来发展空间等方面,最后提出五个保障措施以保证YM公司跨境电子商务运营模式及策略的有效实施。
[Abstract]:As a result of the combination of information technology and trade, cross-border electronic commerce has greatly affected the traditional way of international trade. The trend of making in China towards national cross-border e-commerce is imperative, and it is expected to become a new growth engine of national economy in the future. Xinjiang is at the forefront of Western Asia, South Asia and Europe. With the implementation and promotion of the Belt and Road strategy, it is certain that countries will deepen cooperation in economic development and construction, and gradually optimize the division of labor and layout of industries. This provides an excellent opportunity for cross-border e-commerce in Xinjiang, which is located in a special location. How to use the network sales platform of mechanical and electrical products to carry out cross-border e-commerce sales model to the countries in Russian-speaking region, and how to open up the network sales channels for the company is a problem to be solved urgently at present. This paper first introduces the concept of cross-border electronic commerce, expounds the development course of cross-border electronic commerce in China and the present situation of cross-border electronic commerce at home and abroad. Secondly, the macro-political and economic environment of cross-border e-commerce in China is analyzed, and the foreign trade situation of China's mechanical and electrical products and the industry analysis of cross-border e-commerce at home and abroad are introduced. Based on the current development of YM, this paper analyzes and evaluates the traditional business model combined with Internet mode and e-commerce platform subdivision mode. In order to realize the company's goal, this paper designs the operation mode and strategy of YM Company, from the aspects of cross-border e-commerce operation mode, platform management and pricing strategy, company management organization structure, the future development space of the platform, etc. Finally, five safeguard measures are put forward to ensure the effective implementation of YM company's cross-border e-commerce operation mode and strategy.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6

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