多多服务网平台构建及运营策略研究

发布时间：2018-06-03 13:02

本文选题：生活服务网站 + 多多服务网　；参考：《广西大学》2016年硕士论文

【摘要】：随着互联网在全球范围内的迅速普及和发展,当代人们的工作和生活越来越离不开网络应用,这使得近10年来各类电子商务网站如雨后春笋般大量涌现,有一类与大众日常生活密切相关,其中具有代表性的是58同城网、淘宝网、滴滴出行等等,都是其所在领域的佼佼者。但是到目前为止,全国范围内还没有一个成熟的可让消费者与服务提供者直接交易的综合网上服务平台。多多服务网是一个由南宁谷九网络科技公司正在开发的,可让消费者与劳务人员点对点直接开展网上交易的网站平台,服务范围涵盖日常生活的多个领域,其宗旨和目标是降低和摆脱实体店及中介对交易的影响,是一种全新的服务交易模式尝试。本文以其为例,对比现存类似网站存在的缺陷和不足,对多多服务网的定位及网站构架进行阐述,分析其所倡导上门服务方式的优劣,探讨了多多服务网的商业模式及运营策略,最后提出了相应的保障措施。本文的研究结果不仅为多多服务网今后正式上线提供了帮助,也为其他同类型网站升级改版提供了参考,具有一定的理论研究和实践探索价值。
[Abstract]:With the rapid popularization and development of the Internet in the global scope, the work and life of the contemporary people are more and more inseparable from the application of the network, which makes a large number of e-commerce websites springing up in the past 10 years. One is closely related to the daily life of the masses, among which 58 is representative of the city network, Taobao, DiDi and so on, all of which are the best in their field. But so far, there is no comprehensive online service platform that allows consumers and service providers to trade directly across the country. Dodo Service Network is a website platform that is being developed by Nanning Valley Kowloon Network Technology Company. It allows consumers and labor workers to directly conduct online transactions from point to point. The service covers many areas of daily life. Its aim and goal is to reduce and get rid of the influence of physical store and intermediary on transaction. This article takes it as an example, contrasts the existing similar website existence flaw and the insufficiency, carries on the elaboration to the multi-service network localization and the website frame, analyzes the advantages and disadvantages of the door-to-door service mode which it advocates, This paper discusses the business model and operation strategy of DuoServ Network, and finally puts forward the corresponding safeguard measures. The research results of this paper not only provide the help for the official launch of DuoServ Network in the future, but also provide a reference for the upgrade and revision of other similar websites, which has certain theoretical research and practical exploration value.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F274

【参考文献】