湖北恩施农业电子商务发展问题研究

发布时间：2018-06-07 05:07

本文选题：恩施州 + 农业电子商务　；参考：《安徽农业大学》2017年硕士论文

【摘要】：最近几年,电子商务的变化发展可谓是瞬息万变,城市与农村的电子商务的发展差距以及农业与其他行业的发展差距都是比较大。经济的全球化,国际间的交流愈发频繁,用电子商务进行的商贸活动成为了大家节省时间又节省钱的方式。恩施地区的优势产业之一就是农业,恩施州农业资源条件优越,全州优势特色农业产业值较高,所以把恩施州的特色农产品和电子商务有效地结合起来,对加快州内的农业传统产业的升级来说意义非凡。本文主要运用的研究方法有查阅文献、实地调查和资料查询法,论述了农业的电子商务基础理论,对湖北恩施农业的电子商务发展的现状进行了调查,举例说明了恩施州目前几种特色的农产品的电子商务的发展现状,阐述了恩施在发展农业电商的过程中所需要的要素和条件。同时看到了恩施的农业电子商务发展中的劣势并进行了分析,但也看到了恩施州发展农业电子商务所拥有的优势,然后结合劣势与优势,提出了解决对策。目前恩施州的农业电子商务发展面临着成本高,供求信息不能及时更新,供应链不成熟、电商人才缺乏等问题。通过研究发现我们是可以看到恩施州发展农业电子商务的前景是非常好的,但是由于地理位置等原因,发展农业电子商务还有很长的一段路要走。所以为促进恩施州地区农业发展,改变州内闭塞的状态,需要积极建立大型的物流园,龙头企业、农户与物流企业进行合作,改善当前的物流环境,还需要积极培养电商人才,政府可与湖北民族学院商讨开设有关农业电子商务的课程,营造出学习农业电子商务的氛围,培养更多的电商人才提高州内整体的经济水平,还要加强对农民的互联网认知度,让农民看到互联网能够让农产品走出去,不愁农产品没有出路。当然,政府的作用不能忽视,政府不仅要给予大力的资金支持,还要在法律制度上面支持,加强农产品的标准化建设,鼓励恩施州的大学生硕士生回到家乡,建设家乡,给予大学生更多的创业补贴,特别是电子商务专业的大学生,鼓励他们能回到恩施为全州的电子商务及经济建设作出贡献。湖北恩施州的农业的电子商务目前有三种模式,初级模式、高级模式和第三方模式,但是发现,第三方模式采用的最多,然而由于农产品知名度的问题,并没有取得很好的效果,所以在采用成本、门槛最低的第三方平台模式时,不仅要打造出自己的产品知名度,还要结合湖北恩施的特色农产品,既要借鉴国内外现有的成功模式,又要实现自我创新,利用外部机会,发挥内部优势,迎接外部挑战,把恩施打造成一个充满着恩施味道、具有恩施特色的少数民族自治州,从而实现全州的快速健康特色的发展。
[Abstract]:In recent years, the change and development of electronic commerce can be described as a rapid change, the development gap between urban and rural e-commerce and between agriculture and other industries are relatively large. With the globalization of economy, international exchanges become more and more frequent, and e-commerce has become a way to save time and money. One of the superior industries in Enshi region is agriculture. Enshi prefecture has superior agricultural resources, and the value of advantage and characteristic agriculture industry in the whole state is relatively high. Therefore, the characteristic agricultural products of Enshi prefecture are effectively combined with electronic commerce. It is of great significance to speed up the upgrading of traditional agricultural industries in the state. The main research methods used in this paper include consulting literature, field investigation and information inquiry, discussing the basic theory of E-commerce in agriculture, and investigating the present situation of E-commerce development in Enshi, Hubei Province. This paper illustrates the current situation of E-commerce of several agricultural products in Enshi Prefecture, and expounds the essential factors and conditions needed by Enshi in the process of developing agricultural e-commerce. At the same time, the disadvantages in the development of agricultural electronic commerce of Enshi are seen and analyzed, but also the advantages of the development of agricultural electronic commerce in Enshi prefecture are seen, and then combined with the disadvantages and advantages, the countermeasures are put forward. At present, the development of agricultural electronic commerce in Enshi prefecture is faced with the problems of high cost, untimely updating of supply and demand information, immature supply chain, lack of electricity merchants and so on. Through the research, we can see that the prospect of developing agricultural electronic commerce in Enshi Prefecture is very good, but because of geographical location, there is still a long way to go to develop agricultural electronic commerce. Therefore, in order to promote agricultural development in Enshi Prefecture and change the state of isolation in the state, we need to actively establish large-scale logistics parks, leading enterprises, farmers and logistics enterprises to cooperate to improve the current logistics environment, and we also need to actively train electric traders. The government can discuss with the Hubei Institute for nationalities about offering courses on agricultural electronic commerce to create an atmosphere for studying agricultural electronic commerce, train more e-commerce businessmen to raise the state's overall economic level, and also enhance the awareness of farmers on the Internet. Let farmers see that the Internet can let agricultural products go out, not worry about agricultural products no way out. Of course, the role of the government cannot be ignored. The government should not only give strong financial support, but also support the legal system, strengthen the standardization of agricultural products, and encourage university students in Enshi Prefecture to return to their hometown and build their hometown. Give college students more subsidies, especially those majoring in electronic commerce, and encourage them to return to Enshi to contribute to the state's e-commerce and economic construction At present, there are three modes of E-commerce in agriculture in Enshi Prefecture, Hubei Province, namely, the primary model, the advanced model and the third party model. However, it is found that the third party model is the most used, but due to the problem of agricultural product popularity, Did not achieve very good results, so in adopting the cost, the lowest threshold of the third-party platform model, not only to create their own product visibility, but also combined with Hubei Enshi characteristics of agricultural products, We should not only learn from the existing successful models at home and abroad, but also realize self-innovation, take advantage of external opportunities, give play to internal advantages, meet external challenges, and build Enshi into a minority autonomous prefecture full of Enshi flavor and characteristic of Enshi. In order to achieve the rapid and healthy development of the state.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F323.7

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