C2C市场中基于商品类型的价格离散度及成因分析

发布时间：2018-06-07 15:22

本文选题：CC + 商品类型　；参考：《商业经济研究》2017年10期

【摘要】：价格离散是一种看似简单但却有趣的价格差异现象,很早人们就开始尝试解答这一现象的相关问题,为什么不同卖家对同一种商品的定价存在差别,而这种差别产生的根源又是什么?在网络市场形成以前,人们对传统环境中的价格离散现象已有了较为深入的研究。那么,C2C市场中,价格离散度到底有多大?为什么价格离散并没有消失在这个市场中呢?这些有趣的问题值得去深入研究,探索交易能否达成的关键因素——价格在这一市场中的重要特征,为交易参与者提供关于价格机制的指引,为市场更成熟的发展提供方向。因此,对于电子商务零售市场中拥有重要地位的C2C市场有必要进行独立的价格离散相关研究,从而使其更有针对性的实践指导意义。
[Abstract]:Price dispersion is a seemingly simple but interesting phenomenon of price difference, and people have been trying to answer the related question of this phenomenon, why different sellers of the same commodity pricing differences, And what is the root of this difference? Before the formation of the network market, people have deeply studied the price dispersion phenomenon in the traditional environment. So in the C2C market, how big is the price dispersion? Why is price dispersion not disappearing in this market? These interesting questions are worth studying deeply, exploring the key factor of whether the transaction can be achieved-the important characteristic of price in this market, providing the guidance on price mechanism for trading participants, and providing the direction for more mature development of the market. Therefore, it is necessary to carry on the independent price discretization related research to the C2C market which has the important position in the electronic commerce retail market, in order to make it have the practical guiding significance more pertinently.
【作者单位】：北京健康有益科技有限公司;北京减脂时代科技有限公司;
【分类号】：F724.6

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