A公司跨境电子商务的模式研究

发布时间：2018-06-10 11:16

本文选题：跨境电子商务 + 国际贸易　；参考：《大连海事大学》2017年硕士论文

【摘要】：在美国金融危机和欧洲主权债务危机的持续影响下,全球经济仍处于下行阶段,不确定的风险因素增多并相互交织,深度的结构调整使各个行业面临的挑战更加严峻,市场需求萎缩,金融市场脆性加大。但是跨境电子商务却逆境而上,成为我国进出口贸易的重要组成部分,也是成为了人们日常生活的一部分,并且逐渐的改变着我国制造业的发展模式,同时逐渐改变着我国中小型外贸企业的营销方式。在互联网和智能时代的日益发展,传统消费习惯已被颠覆,通过鼠标或手机完成自需采购已成为趋势,不仅仅是个人,也是企业未来完成采购的主要模式。为了迎合市场需求,作为出口型的贸易公司,考虑如何更高效的利用跨境电子商务来扩大知名度吸引更多的买家进而提高自身收益也是亟待解决的问题。跨境电子商务的优势正在被越来越多的外贸企业所重视,在国际贸易中的应用也越来越广泛,作为电子商务发展到一定程度的高级模式,和未来发展的主要趋势,其拓展空间非常大,能为企业带来了利润和回报也较为丰厚,已经成为很多中小型外贸企业争先开展的新经营方式,有着非常广阔的发展前景。本文先对跨境电子商务定义和模式进行了理论分析,并介绍了现阶段的发展现状。以A外贸公司作为研究对象,介绍公司基本情况,对其跨境电子商务的影响因素进行具体分析。在A公司打算开展一个新付费B2B平台时,运用AHP层次分析法对未来A公司希望新开展模式的平台进行了分析,并通过计算对要投入的平台给出建议。在新增平台和现有影响因素综合制约下,进而对于更适合A公司自身发展的跨境电子商务模式选择进行研究,明确其今后跨境电子商务发展模式。同时提出公司今后发展跨境电子商务模式整合建议,以及未来保障战略顺利实施的措施。文章提供的对策及建议都是针对A公司而提出的,希望可以对A公司未来的发展及决策具有一定的参考和指导意义。
[Abstract]:Under the continued impact of the United States financial crisis and the European sovereign debt crisis, the global economy is still in a downward phase, with increased and intertwined uncertain risk factors, and deep structural adjustment has made the challenges facing various industries even more severe. Market demand shrinks, financial market brittleness increases. However, cross-border electronic commerce has become an important part of China's import and export trade, and become a part of people's daily life, and gradually changing the development model of our manufacturing industry. At the same time, the small and medium-sized foreign trade enterprises are gradually changing their marketing methods. With the development of the Internet and intelligence era, the traditional consumption habits have been subverted. It has become a trend to complete self-demand purchasing through mouse or mobile phone, not only for individuals, but also for enterprises to complete procurement in the future. In order to meet the needs of the market, as an export-oriented trading company, it is urgent to consider how to use cross-border e-commerce more efficiently to attract more buyers and improve their income. The advantages of cross-border electronic commerce are being paid more and more attention to by more and more foreign trade enterprises, and their application in international trade is becoming more and more extensive. As an advanced mode of electronic commerce to a certain extent, and the main trend of future development, Its expansion space is very big, can bring the profit and the return to the enterprise is also quite rich, has already become a lot of small and medium-sized foreign trade enterprises to develop the new management way first, has the very broad development prospect. In this paper, the definition and mode of cross-border e-commerce are analyzed, and the present situation is introduced. Taking A foreign trade company as the research object, this paper introduces the basic situation of the company and analyzes the influencing factors of its cross-border e-commerce. When A Company is planning to launch a new paid B2B platform, AHP is used to analyze the platform that A Company hopes to develop a new model in the future, and some suggestions are given by calculating the platform to be invested. Under the comprehensive restriction of the new platform and the existing influencing factors, this paper studies the choice of the cross-border e-commerce model which is more suitable for the development of company A, and clarifies its future cross-border e-commerce development model. At the same time, the paper puts forward some suggestions for the future development of cross-border e-commerce, and the measures to ensure the smooth implementation of the strategy in the future. The countermeasures and suggestions provided in this paper are aimed at company A, and it is hoped that they will be helpful to the future development and decision making of company A.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F752.6

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