大学生网络消费的现状及教育对策研究

发布时间：2018-06-11 20:37

本文选题：大学生 + 网络消费　；参考：《沈阳农业大学》2016年硕士论文

【摘要】：随着电子商务的高度发展,网络消费已逐渐成为当下最流行的消费方式。近年来,网络消费已经广泛进入大学校园,并深刻的影响着大学生群体的日常生活。大学生群体思维敏捷、追求时尚、充满活力,尤其在互联网的新兴领域,他们的接受速度最快、兴趣度最高。网络消费的便利性和实用性使大学生对于网络消费的热衷程度日益提升,并得到了大学生群体的广泛认可,网络消费日渐成为大学生日常消费的重要组成部分。大学生作为祖国未来的建设者、中国特色社会主义的接班人,对于网络消费应该保持理性思维,同时规避其作为虚拟工具在进行网络消费交易过程中的不利影响,使其成为大学生学习生活之余的好帮手。因此,规范和引导大学生正确使用网络进行网络消费是十分必要的。此外,当代大学生的思维积极活跃,对于新兴事物的抵抗能力薄弱,如何正确引导大学生的网络消费行为,促进他们健康的成长成才,成为新时期大学生思想政治教育的新课题,同时也是一项极具挑战性但意义重大的研究方向。本文主要通过文献研究法、问卷调查法,访谈法等方式,结合现有研究成果,对辽宁省内三所高校进行的问卷调查及随机访谈结果进行统计分析,并对在校大学生的网络消费现状进行研究。首先,本文介绍了网络消费的内涵,并对大学生网络消费的发展历程和消费类型做具体分析。其次,根据调研结果分析了当前我国大学生网络消费的现状,总结出存在的问题以及对于大学生的学习生活、个性发展、身心健康及其他方面的消极影响。同时,对大学生网络消费中存在问题的原因加以分析。最后,针对当代大学生网络消费中存在的问题及对其自身学习成长的影响,从思想政治教育的角度出发,分别从社会、高校、家庭和大学生自身四个层面提出了引导大学生进行合理、健康的网络消费的对策。
[Abstract]:With the high development of e-commerce, internet consumption has gradually become the most popular consumption mode. In recent years, the network consumption has entered the university campus extensively, and has deeply affected the college student group's daily life. College students are quick thinking, fashionable and energetic, especially in the emerging field of the Internet, their acceptance speed is the fastest and their interest is the highest. The convenience and practicability of network consumption make college students' enthusiasm for network consumption increase day by day, and it is widely recognized by college students. Network consumption is becoming an important part of college students' daily consumption. College students, as the future builders of the motherland and the successors of socialism with Chinese characteristics, should keep rational thinking about network consumption and avoid its adverse influence in the process of network consumption transaction as a virtual tool. Make it a good helper for college students to study and live. Therefore, it is necessary to standardize and guide college students to use the network correctly. In addition, the contemporary college students' thinking is active and their resistance to new things is weak. How to correctly guide college students' network consumption behavior and promote their healthy growth, It has become a new subject of ideological and political education for college students in the new period, and it is also a challenging and significant research direction. In this paper, through the methods of literature research, questionnaire survey, interview and other methods, combined with the existing research results, the results of questionnaire survey and random interviews in three colleges in Liaoning Province are statistically analyzed. And carries on the research to the university student's network consumption present situation. First of all, this paper introduces the connotation of network consumption, and makes a concrete analysis of the development process and consumption types of college students' network consumption. Secondly, according to the research results, this paper analyzes the current situation of college students' network consumption in China, summarizes the existing problems and the negative effects on the study life, personality development, physical and mental health and other aspects of college students. At the same time, the causes of the problems in college students' network consumption are analyzed. Finally, in view of the problems existing in the network consumption of contemporary college students and their influence on their own learning and growth, from the perspective of ideological and political education, respectively, from the point of view of society and universities, Family and college students themselves put forward four strategies to guide college students to make rational and healthy network consumption.
【学位授予单位】：沈阳农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G641

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