生鲜电商发展影响因素探讨

发布时间：2018-06-12 17:59

本文选题：生鲜产品 + 电子商务　；参考：《商业经济研究》2016年15期

【摘要】：为解决生鲜电商发展过程中遇到的阻碍提供参考,本文基于对生鲜电商经营模式和发展现状的研究,专家小组筛选出13个影响生鲜电商发展的因素,通过建立解释结构模型确定了各影响因素之间的关联性。结果表明:政策引导与支持对生鲜电商的发展造成直接影响,行业投资环境和信息平台的建设间接影响生鲜电商的发展,冷链物流建设、供应链管理、最后一公里配送、互联网基础设施建设和生鲜产品质量监控体系的完善对生鲜电商发展具有深层次间接影响,产品标准化、损耗和成本控制、购物体验、受众的消费习惯培养以及对高品质、安全的生鲜食品的需求是根本的影响因素。
[Abstract]:In order to provide a reference for solving the obstacles encountered in the development of fresh electricity merchants, based on the study of the business model and current development situation of fresh electricity merchants, the expert group has selected 13 factors that affect the development of fresh electricity merchants. The relationship between the factors is determined by establishing the explanatory structure model. The results show that the policy guidance and support have a direct impact on the development of fresh e-commerce, and the investment environment and the construction of information platform indirectly affect the development of fresh e-commerce, cold chain logistics construction, supply chain management, and last kilometer distribution. The construction of Internet infrastructure and the improvement of the quality control system of fresh products have a deep and indirect impact on the development of fresh e-commerce, such as standardization of products, loss and cost control, shopping experience, cultivation of consumers' consumption habits and high quality. The demand for safe fresh food is a fundamental factor.
【作者单位】：桂林电子科技大学;
【分类号】：F724.6;F259.23

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