社区电子商务支撑下物业服务转型升级:可行性与建设途径
发布时间:2018-06-15 22:01
本文选题:社区服务 + 电子商务 ; 参考:《商业经济研究》2017年13期
【摘要】:物业服务作为传统服务行业,近些年有了持续快速的发展,但是产业快速发展也带来了新的问题,行业亟待寻求能够突破发展瓶颈的新思路,促进行业的转型升级。电子商务的发展为行业带来了机遇,物业服务企业基于其天然的客户资源优势和合作商户的优势,积极开展社区电子商务,是物业服务行业转型升级的重要途径和手段。
[Abstract]:Property service, as a traditional service industry, has been developing rapidly in recent years, but the rapid development of industry has also brought new problems. It is urgent for the industry to find a new way to break through the bottleneck of development and promote the transformation and upgrading of the industry. The development of E-commerce brings opportunities for the industry. Based on its natural advantages of customer resources and advantages of cooperative merchants, property service enterprises actively develop community e-commerce, which is an important way and means to transform and upgrade the property service industry.
【作者单位】: 杭州万向职业技术学院;
【基金】:2014年杭州市社科联立项课题(课题编号2014HZSL011)
【分类号】:F299.233.47;F724.6
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