跨境电子商务信息流模型与效率研究

发布时间：2018-06-19 16:34

本文选题：跨境电子商务 + 信息流模型　；参考：《华中师范大学》2017年硕士论文

【摘要】：消费者需求的不断增加和国家政策的驱动,使跨境电子商务得到迅猛发展,诸多跨境电商交易平台应运而生,如全球速卖通、兰亭集势、敦煌网、小红书等,发展呈现如火如茶之势。同时,跨境电子商务的发展也遇到了瓶颈,跨境电子商务信息流和跨境物流分别作为跨境电子商务的基础和保障未能跟上发展节奏,阻碍了跨境电子商务的发展。特别是跨境电子商务信息流,作为贯穿整个跨境电商活动的要素,其效率直接影响跨境电商交易额,所以研究跨境电子商务信息流很有必要。鉴于国内鲜有学者对跨境电子商务信息流进行研究,本文从跨境电子商务信息流基础理论研究出发,探索跨境电子商务信息流模型及效率,以期为学术研究及跨境电商运作提供借鉴。本文共有以下六章的内容:第—章,介绍了论文的选题背景、研究意义、国内外研究现状及研究目标、研究内容、研究方法、研究创新点。第二章,阐述了跨境电子商务及其信息流的基本理论。具体包括跨境电子商务的概念、特征、主要类型,信息流的定义、构成要素和分类,跨境电子商务信息流的概念、结构和功能。第三章,构建了跨境电子商务整体信息流模型和营销推广信息流模型、交易决策信息流模型、跨境支付结算信息流模型、跨境物流信息流模型与跨境售后信息流模型。第四章,经专家讨论制定信息流质量、信息流速度、信息流成本、信息流收益为跨境电子商务信息流效率评价的—级指标,并对相应的二级指标进行解释,采用层次分析法确定了各指标权重,并分析了跨境电子商务信息流效率的影响因素。第五章,采用专家打分法分析了 “全球速卖通”信息流过程与效率,发现了其中存在的信息流向的针对性不强、交易主体信息处理速度较慢、信息流投入的成本不合理的问题,提出了跨境电商信息流优化措施。第六章,总结了整个研究的成果以及研究中存在的不足,针对研究的不足之处,提出了未来研究的展望。
[Abstract]:With the increasing demand of consumers and the drive of national policies, cross-border e-commerce has developed rapidly. Many cross-border e-commerce trading platforms have emerged as the times require, such as Global Express, Lanting, Dunhuang net, Little Red Book, etc. The development is as hot as tea. At the same time, the development of cross-border e-commerce also encountered a bottleneck, cross-border e-commerce information flow and cross-border logistics as the basis and guarantee of cross-border e-commerce failed to keep up with the pace of development, hindering the development of cross-border e-commerce. Especially, the information flow of cross-border electronic commerce, as an element of the whole cross-border e-commerce activities, its efficiency directly affects the volume of cross-border e-commerce transactions, so it is necessary to study the information flow of cross-border e-commerce. In view of the fact that few domestic scholars have studied the information flow of cross-border electronic commerce, this paper explores the model and efficiency of cross-border electronic commerce information flow from the basic theory of cross-border electronic commerce information flow. In order to provide reference for academic research and cross-border e-commerce operation. There are six chapters in this paper: chapter -, introduces the background, significance, domestic and foreign research status and research objectives, research content, research methods, research innovation. The second chapter expounds the basic theory of cross-border e-commerce and its information flow. It includes the concept, characteristics, main types, definition of information flow, constituent elements and classification, concept, structure and function of cross-border electronic commerce information flow. In the third chapter, the whole information flow model of cross-border electronic commerce, the information flow model of marketing promotion, the information flow model of transaction decision, the information flow model of cross-border payment and settlement, the information flow model of cross-border logistics and the model of information flow after sale are constructed. In the fourth chapter, experts discuss that the quality of information flow, the speed of information flow, the cost of information flow, the benefit of information flow are the grade index of the efficiency evaluation of information flow in cross-border electronic commerce, and the corresponding secondary index is explained. Analytic hierarchy process (AHP) is used to determine the weight of each index, and the factors influencing the efficiency of cross-border e-commerce information flow are analyzed. In the fifth chapter, the author analyzes the information flow process and efficiency by using the expert scoring method, and finds out that the information flow direction is not specific enough, and the information processing speed of the trading body is slow. The cost of information flow is unreasonable, and the optimization measures of information flow are put forward. In the sixth chapter, the author summarizes the results of the whole research and the shortcomings of the research, and puts forward the prospect of the future research.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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