宜宾市翠屏区农业电子商务体系构建研究

发布时间：2018-06-19 23:36

本文选题：翠屏区 + 农业电子商务　；参考：《成都理工大学》2017年硕士论文

【摘要】：近年来,随着改革开放与市场经济的不断发展,电子商务在日常生活中得到快速发展与应用,使得我国目前的电子商务发展环境愈发完善与成熟。与此同时,农业产业领域也处于不断的变化之中,随着世界互联网科技以及市场经济的竞争越来越大,电子商务对于农业发展的作用日益凸显。如果将电子商务合理、高效的运用于农业当中,对于我国建设现代化农业、新型农业等有着巨大的积极影响。翠屏区目前的农业发展存在着农业发展方式落后、资源得不到合理利用等问题,在目前这种情况下,构建翠屏区农业电子商务体系对于翠屏区现代化农业、农村经济的发展有着重大意义。本文以翠屏区农业电子商务体系构建为研究内容,参考国内外及翠屏区农业电子商务体系构建方面的文献与数据,利用文献分析法、实地调研法梳理了翠屏区农业发展现状,从人才团队、政策扶持引导、信息基础设施建设、电商平台、物流体系这五个要素入手,对翠屏区农业电子商务现状以及存在的问题进行了分析。通过对日本、美国、宜宾市电商产业园的实证研究,借鉴其成功经验,结合翠屏区农业电子商务发展存在的实际问题,构建了翠屏区农业电子商务体系并且建立了以政府为主导、社会大众积极参与的监督方案。翠屏区农业电子商务体系的构建必须在政府的指引下进行,成立专门的农业电子商务相关部门,完善相关法律法规;吸收大量优秀人才,为翠屏区农业电子商务的发展储备专业人才,培养出具有新理念、掌握新技能的现代农民;政府加大对农村信息基础设施的财政投入,同时鼓励社会大众共同参与农村信息基础设施建设;强化电商平台建设、完善物流体系。最后,通过上述研究,根据翠屏区农业经济发展水平的实际情况,提出了适合翠屏区农业电子商务发展的“农户+农民协会或农村合作社+自建电商平台或第三方电商平台+涉农企业” B2I2F模式。
[Abstract]:In recent years, with the continuous development of reform and opening up and market economy, e-commerce has been rapidly developed and applied in daily life, which makes the development environment of E-commerce in our country more perfect and mature. At the same time, the field of agricultural industry is also in constant change. With the increasing competition of Internet technology and market economy, the role of electronic commerce in agricultural development is becoming increasingly prominent. If the electronic commerce is used in agriculture reasonably and efficiently, it will have a great positive influence on the construction of modern agriculture and new agriculture in our country. The current agricultural development of Cuiping District has some problems, such as the backward way of agricultural development, the lack of rational utilization of resources, and so on. Under such circumstances, the construction of agricultural electronic commerce system in Cuiping district is of great importance to the modernization of agriculture in Cuiping District. The development of rural economy has great significance. This paper takes the construction of agricultural electronic commerce system in Cuiping District as the research content, referring to the literature and data on the construction of agricultural electronic commerce system in Cuiping District, and combing the current situation of agricultural development in Cuiping District by using the method of literature analysis and field investigation. This paper analyzes the current situation and existing problems of agricultural e-commerce in Cuiping District from the five elements of talent team, policy support and guidance, information infrastructure construction, e-commerce platform and logistics system. Through the empirical study on the E-commerce Industrial Park of Japan, the United States and Yibin City, and using its successful experience for reference, combining with the practical problems in the development of agricultural e-commerce in Cuiping District, The system of agricultural e-commerce in Cuiping District is constructed and the supervision program is established, which is led by the government and actively participated by the public. The construction of agricultural electronic commerce system in Cuiping district must be carried out under the guidance of the government, set up specialized agricultural electronic commerce related departments, perfect the relevant laws and regulations, absorb a large number of outstanding talents, To reserve professional talents for the development of agricultural e-commerce in Cuiping District, to cultivate modern farmers with new ideas and new skills, and to increase government financial investment in rural information infrastructure, At the same time, encourage the public to participate in rural information infrastructure construction, strengthen the construction of e-commerce platform, improve the logistics system. Finally, through the above study, according to the actual situation of the level of agricultural economic development in Cuiping District, This paper puts forward the B2I2F model which is suitable for the development of agricultural electronic commerce in Cuiping district.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

【参考文献】