网络经济视角下农村电商发展模式分析

发布时间：2018-06-21 03:47

本文选题：网络经济 + 农村电商　；参考：《商业经济研究》2017年03期

【摘要】：网络经济以低成本、快捷、便利等特点在我国取得了快速发展,但由于农村和农民的一些特点,使农民靠自己从网络经济发展中获利相当困难。本文分析了网络经济发展背景下我国农村电子商务发展的阻力和优势。农村发展电子商务的阻力主要有:农民获得从事电子商务技能的教育成本极高,农村的物流运输成本相对城市较高,农村缺乏必要的资金支持,有效供给和需求难以形成。农村发展电子商务的优势主要有:广大农村地区有开发价值的动植物资源丰富,农村土地租金和劳动力成本低廉,与城市相比创业投资门槛较低。本文从微观经济学供给需求模型解释了农村电子商务发展的经济动因,发现只有在农民从电子商务中获得的收益大于使用电子商务而付出的成本时,农村电商才有可能取得实质上的发展。最后基于降低农民使用电子商务成本的角度,提出了新的农村电子商务发展模式即F2A2C模式,亦为农民(Farmer)-代理人(Agent)-消费者(Customer)模式。
[Abstract]:The network economy has made rapid development in our country with the characteristics of low cost, fast and convenience, but because of some characteristics of the countryside and farmers, it is very difficult for farmers to profit from the development of network economy by themselves. This paper analyzes the resistance and advantages of the development of rural e-commerce in China under the background of the development of network economy. The main obstacles to the development of e-commerce in rural areas are: the education cost of obtaining e-commerce skills for farmers is very high, the cost of logistics and transportation in rural areas is higher than that in cities, the rural areas lack of necessary financial support, and the effective supply and demand are difficult to form. The advantages of E-commerce in rural areas are: abundant animal and plant resources with development value, low land rent and labor cost, and lower threshold of venture capital compared with cities. This paper explains the economic motivation of the development of rural electronic commerce from the supply demand model of microeconomics, and finds out that only when the income of farmers from electronic commerce is greater than the cost of using electronic commerce, Rural ecommerce is likely to achieve substantial development. Finally, based on the viewpoint of reducing the cost of using e-commerce for farmers, a new mode of rural e-commerce development, namely, F2A2C model, is put forward, which is also the model of farmers' Farmer-agent (Agent-customer).
【作者单位】：南华工商学院;
【分类号】：F724.6

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