我国中小企业开展电子商务的风险分析与对策研究

发布时间：2018-06-22 01:41

本文选题：中小企业 + 电子商务　；参考：《南昌大学》2010年硕士论文

【摘要】： 虽然电子商务是二十世纪末出现的事物,但是其发展速度相当惊人,在改变传统商务模式的同时,也给人们带来了方便和快捷。我国中小企业规模较小,在市场竞争中处于弱势,而作为网络经济时代的产物,电子商务的发展为中小企业与大企业竞争提供了机会和平台,但是中小企业开展电子商务会面临种种风险,这样就打击了其开展电子商务的积极性,不利于电子商务在我国的全面开展。因此,对中小企业开展电子商务的风险进行评估并采取必要的措施防范中小企业电子商务风险是一项必要而且迫切的任务。本文首先分析了我国中小企业开展电子商务面临的各种风险,然后研究中小企业开展电子商务风险的评估方法,最后尝试提出一些防范风险的对策,以促进我国中小企业电子商务的发展。通过本文的研究,可以得出： 1.中小企业开展电子商务面临的风险在很大程度上影响其开展电子商务的积极性,制约电子商务的发展步伐。本文对中小企业开展电子商务风险进行识别,并应用层次分析法和模糊综合评价法对中小企业电子商务风险进行评估,评估出中小企业开展电子商务风险的大小。 2.防范与化解电子商务的风险是中小企业发展电子商务过程中最核心的问题。本文针对中小企业开展电子商务过程中可能遭遇的主要风险,提出具有可操作性的防范措施。
[Abstract]:Although the electronic commerce appeared at the end of the 20th century, its development speed is quite astonishing, while changing the traditional business model, it also brings convenience and speed to people. The small and medium-sized enterprises in our country are in a weak position in the market competition. As the product of the network economy era, the development of electronic commerce provides the opportunity and platform for the small and medium-sized enterprises to compete with the large enterprises. But small and medium-sized enterprises will face all kinds of risks to carry out electronic commerce, which will hit their enthusiasm of developing electronic commerce, which is not conducive to the full development of electronic commerce in our country. Therefore, it is a necessary and urgent task to evaluate the risk of small and medium-sized enterprises to carry out electronic commerce and take necessary measures to prevent the risk of small and medium-sized enterprises. This paper first analyzes the various risks faced by the small and medium-sized enterprises in our country, then studies the evaluation methods of the risk of the small and medium-sized enterprises to carry out the electronic commerce, and finally tries to put forward some countermeasures to prevent the risks. In order to promote the development of electronic commerce of small and medium-sized enterprises in China. Through the research of this paper, we can draw the following conclusions: 1. The risks faced by small and medium-sized enterprises in developing e-commerce greatly affect their enthusiasm and restrict the development of e-commerce. In this paper, the risk of small and medium-sized enterprises to carry out e-commerce is identified, and the AHP and fuzzy comprehensive evaluation method are used to evaluate the risk of e-commerce of small and medium-sized enterprises. Assess the risk of SMEs to conduct e-commerce. 2. 2. Preventing and defusing the risks of e-commerce is the core problem in the process of developing e-commerce. Aiming at the main risks that small and medium-sized enterprises may encounter in the process of developing e-commerce, this paper puts forward some feasible preventive measures.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F224;F724.6;F276.3

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