信息中介参与电子商务系统的系统动力学分析

发布时间：2018-06-23 17:19

本文选题：信息中介 + 第三方电子商务平台　；参考：《工业技术经济》2016年10期

【摘要】：信息中介通过一定的营销手段推荐用户购买其感兴趣的产品或服务,这不仅使信息中介获利,还增加了第三方平台产品或服务的销量。本文研究了一个考虑信息中介参与的电子商务系统,首先对信息中介参与的电子商务系统的流程和功能进行了分析;然后,分析了信息中介个性化推荐的因果关系图和第三方电子商务平台的因果关系图;其次,根据因果关系图构建了有信息中介参与的电子商务系统动力学模型;最后,利用Vensim PLE对构建的系统动力学模型进行模拟,结果表明:若要增加整个系统收益和发展水平,应增加信息中介的用户数量,增加用户对推荐的信任,并提高信息中介、第三方电商平台和卖家的服务水平。
[Abstract]:Information intermediary recommends users to purchase the products or services they are interested in through certain marketing means, which not only makes the information intermediary profit, but also increases the sales volume of the third party platform products or services. This paper studies an electronic commerce system which considers the participation of information intermediary. Firstly, it analyzes the process and function of the electronic commerce system in which information intermediary participates. The causality diagram of personalized recommendation of information intermediary and the causality diagram of third-party e-commerce platform are analyzed. Secondly, the dynamic model of electronic commerce system with information intermediary participation is constructed according to causality diagram. Finally, The system dynamics model is simulated by Vensim PLE. The results show that if we want to increase the income and level of development of the whole system, we should increase the number of users of the information intermediary, increase the trust of the users to the recommendation, and improve the information intermediary. Third-party ecommerce platform and seller's service level.
【作者单位】：中原工学院信息商务学院;
【基金】：河南省哲学社科规划决策咨询项目“河南电子商务和物联网产业发展的现状和对策研究”(项目编号:2015JC06) 河南省科技发展计划软科学项目“中原经济区区域承载力综合评价与预测”(项目编号:142400410551)
【分类号】：F724.6

【参考文献】