我国茶业电子商务赢利模式的选择与创新研究

发布时间：2018-06-25 14:55

本文选题：国内茶业 + 电子商务　；参考：《福建茶叶》2017年06期

【摘要】：千百年来中国一直是茶叶大国,从最开始的茶叶作为只有贵族才能够享用的贡品,到后来流传到民间,被普通百姓所接受和喜爱。历经百年,茶产业在国内欣欣向荣的发展着,经久不衰,就如当下,全国各地已建茶园达到一百多万公顷,有关茶叶研究的机构设置了三四十个,就连与茶叶相关的专业院校也相继建立了十几所,更不用说其他的茶叶相关专业了。随着电子商务的兴起,国内的茶业逐渐向电子商务方向过渡,在激烈的网络市场竞争下,如何取得可持续的发展是国内茶业首需解决的问题,而文章就将围绕电子商务环境下,国内的茶业应当选择怎样的盈利模式,并将一些创新性的思路或建议提出来。
[Abstract]:For thousands of years, China has been a tea country, from the beginning of tea as a tribute that only aristocrats can enjoy, to later spread to the people, accepted and loved by ordinary people. After a hundred years, the tea industry has been developing vigorously in China and has not declined for a long time. At present, more than 1 million hectares of tea gardens have been built in various parts of the country, and 30 or 40 tea research institutions have been set up. Even tea-related colleges and universities have established a dozen, let alone other tea-related majors. With the rise of electronic commerce, the domestic tea industry is gradually transitioning to the electronic commerce direction. Under the fierce network market competition, how to obtain the sustainable development is the first problem that the domestic tea industry needs to solve, and the article will revolve around the electronic commerce environment, Domestic tea industry should choose what kind of profit model, and put forward some innovative ideas or suggestions.
【作者单位】：珠海城市职业技术学院;
【分类号】：F426.82;F724.6

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