YH集团向对俄跨境电商转型研究

发布时间：2018-07-05 20:04

本文选题：电子商务 + 跨境电商　；参考：《哈尔滨工业大学》2016年硕士论文

【摘要】：企业转型势在必行。在“互联网+”时代,不同产业相继出现从线下到线上的发展趋势,传统物流行业也不例外,“互联网+物流”已成为新的发展模式,并将成为未来物流业的主要模式。目前,国内从事对俄物流运输的企业达数百家,中俄跨境电子商务的火热发展为中俄物流企业带来了商机,也加剧了企业间的竞争,在这种大环境下,转则活、转则新、转则兴,快速实现企业转型与创新成为生存之道。在这一背景下,YH集团作为一个物流企业,同样面临着向对俄跨境电子商务转型的机遇和挑战,本文以YH集团向跨境电子商务转型为研究,通过分析我国跨境电子商务产业链和对俄跨境电商的发展中存在的主要问题为基础,进一步分析YH集团发展跨境电子商务的内外部因素和环境,提出了YH集团发展跨境电子商务的商业模式,最终本文得到了以下研究结论:(1)YH集团发展对俄电子商务面临的政策环境良好,但是经济环境较差,主要原因在于俄罗斯经济发展停止,汇率摇摆不定,俄罗斯居民消费水平受经济发展影响出现一定的下滑;从内部而言,YH集团有业务和商业资源优势,但是同时也面临电商人才不足的问题。(2)YH集团转型电子商务的业务和服务主要集中在商业链条的两端和中间。在商业链条的手端和末端连接着中国生产商、原材料提供商和俄罗斯零售商和消费者,因此,主要为中国零售商和原材料提供商提供订单和融资服务,为俄罗斯端口提供采购和消费融资业务,在中间环节,主要包括进出口清关、境外仓储、分销和配送业务,主要包括在途货押融资以及对俄物流清关调度和跨境分销业务等。(3)YH集团的主要盈利模块包括金融、物流和分销三个模块。YH集团的主要业务包括融资、清关物流和订单分销以及O2O零售业务,所以整个YH集团的盈利主要来自于分销佣金、金融服务费和物流佣金三个方面。(4)YH集团正在发展和构架的跨境电子商务平台是OPTK平台,该平台是一个典型的跨境B2B电子商务平台。YH集团通过OPTK平台链接国内生产商和俄罗斯电子商务和俄罗斯本土的零售商。
[Abstract]:Enterprise transformation is imperative. In the "Internet +" era, different industries have developed from line to line. The traditional logistics industry is no exception. "Internet + logistics" has become a new development model, and will become the main mode of the logistics industry in the future. At present, there are hundreds of enterprises engaged in logistics and transportation in Russia, China and Russia. The hot development of cross-border e-commerce has brought business opportunities to the Chinese and Russian logistics enterprises, and also intensified the competition among enterprises. In this big environment, the transformation and innovation become the way of survival. Under this background, YH group is also facing the cross-border e-commerce to Russia as a logistics enterprise. The opportunities and challenges of the transformation are based on the analysis of the transformation of YH group to cross-border e-commerce. Based on the analysis of China's cross-border e-commerce industry chain and the main problems existing in the development of cross-border e-commerce in Russia, this paper further analyzes the internal and external factors and environment for the development of cross-border E-commerce by YH group, and puts forward the development of cross-border electronics by YH group. The business model finally gets the following conclusions: (1) the development of YH group has a good policy environment for Russian electronic commerce, but the economic environment is poor, the main reason is that the economic development of Russia is stopped, the exchange rate is swaying, and the consumption water of Russian residents has a certain decline in the influence of economic development; from the inside, YH group has the advantages of business and commercial resources, but at the same time it faces the problem of lack of talent for e-commerce. (2) the business and services of YH group are mainly concentrated on both ends and middle of the business chain. In the hands and ends of the business chain, the manufacturers, raw materials providers and Russian retailers and consumers are connected to the business chain. It provides orders and financing services for Chinese retailers and raw materials providers, providing procurement and consumer financing services for the Russian port, including import and export clearance, overseas warehousing, distribution and distribution services, mainly including the delivery of goods in transit and the logistics clearance and cross-border distribution of Russian logistics, and so on. (3) YH The main profit module of the group includes three modules, finance, logistics and distribution,.YH group's main business including financing, customs clearance logistics and order distribution and O2O retail business, so the profit of the whole YH group mainly comes from three aspects of distribution Commission, financial service fee and logistics Commission. (4) YH group is developing and constructing cross-border electricity. The sub business platform is the OPTK platform. The platform is a typical cross-border B2B e-commerce platform,.YH group, through the OPTK platform linking domestic manufacturers and Russian e-commerce and Russian local retailers.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F259.23;F724.6;F125

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