H公司电子商务第三方代运营服务商业模式研究

发布时间：2018-07-06 18:49

本文选题：电子商务 + 第三方　；参考：《浙江工业大学》2016年硕士论文

【摘要】：随着国内电子商务市场的迅猛发展,一大批传统中小企业有着强烈的电商业务需求,然而他们对电商大多只有一个概念,对如何做好电商业务基本浑然不知,再加上电商人才目前相对较少,且主要集中在电商之都——杭州,因此找一个专业的电商运营团队成了这些中小企业的首要之选,H公司正是在这样背景下成立的位于杭州的一个电子商务代运营公司。本文首先简述了国内电于商务及其第三方代运营服务的发展现状与历程,并对电子商务第三方代运营服务的概念、类别、市场发展情况、商业模式及其特点等进行了较为深入的分析;然后以H公司为例,从市场地位,业务系统,关键资源,盈利模式,成本结构以及企业价值等方面建构了电子商务第三方代运营服务的商业模式,以及保障其有效运行的相关措施。本文力求结合代表企业的实际运营情况来论证国内电子商务第三方代运营服务的商业模式及其构成要素,希望通过研究和实践,在市场定位垂直化、业务系统标准化、盈利模式多元化等方面,给予从业企业以实际的指导意义和思考启发。
[Abstract]:With the rapid development of domestic e-commerce market, a large number of traditional small and medium-sized enterprises have a strong demand for e-commerce business. However, most of them have only one concept of e-commerce, and basically do not know how to do a good job of e-commerce business. In addition, electricity merchants are relatively few at present, and are mainly concentrated in Hangzhou, the capital of electricity commerce. Therefore, finding a professional ecommerce operation team has become the primary choice for these small and medium-sized enterprises. It is against this background that H Company is set up in Hangzhou as an e-commerce agent operating company. In this paper, firstly, the current situation and course of domestic electronic commerce and its third party operation service are briefly introduced, and the concept, category and market development of the third party operation service in electronic commerce are also discussed. Then, taking H Company as an example, from the market position, the business system, the key resources, the profit model, In the aspects of cost structure and enterprise value, this paper constructs the business model of the third party acting service in electronic commerce, and the relevant measures to ensure its effective operation. This paper tries to demonstrate the business model and its constituent elements of the third party acting service of domestic electronic commerce in combination with the actual operation situation of the representative enterprise, hoping that through the research and practice, the business system will be standardized in the market position perpendicularly, and the business system will be standardized. The diversification of profit model gives practical guidance and inspiration to the enterprises.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F274

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