农村电商发展困境及对策分析

发布时间：2018-07-14 17:17

【摘要】：我国农村电商发展具有广阔前景,各大电商也在近年来加紧布局,但目前进展还十分有限。在过去几年中,除了传统大型电商,各地也出现了一些十分有益的电商尝试,比如邮掌柜模式、淘宝村模式等,在一定程度上起到普及农村电商的作用。分析当前农村电子商务发展面临的问题,主要表现在以下几个方面:发展农村电子商务存在观念误区、缺乏发展农村电商所需的人才、现有的物流体系不足以支撑农村电商、农产品品牌化程度低、农产品标准化落后等。因此,应该从加大政策扶持力度、加强农村电商基础设施建设、加强农民电商的教育培训、大力推进农业产品标准化与品牌化等方面入手,加快发展农村电子商务,使其在我国农村经济发展、农民增收、农村剩余劳动力转移等方面发挥更大作用。
[Abstract]:The development of rural ecommerce in our country has a broad prospect, and the major ecommerce has stepped up its layout in recent years, but the progress is still very limited. In the past few years, in addition to the traditional large-scale e-commerce, there are also some very useful e-commerce attempts, such as postal shop, Taobao village model, to a certain extent, play a role in popularizing rural e-commerce. This paper analyzes the problems facing the development of rural electronic commerce in the following aspects: there are some misconceptions in the development of rural electronic commerce, the lack of talents needed for the development of rural e-commerce, and the existing logistics system is not sufficient to support rural e-commerce. The agricultural product brand degree is low, the agricultural product standardization falls behind and so on. Therefore, we should start with increasing policy support, strengthening the construction of rural e-commerce infrastructure, strengthening the education and training of farmers, vigorously promoting the standardization and branding of agricultural products, and speeding up the development of rural e-commerce. It will play a more important role in the development of rural economy, the increase of farmers' income and the transfer of rural surplus labor force.
【作者单位】：平顶山学院经济与管理学院;四川大学经济学院;
【分类号】：F724.6

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