河北省农村电子商务发展研究
发布时间：2018-07-26 14:38
【摘要】：2012年河北省政府出台《关于进一步加快电子商务发展的实施意见》,意见指出今后要充分发挥电子商务在推动经济社会发展、促进产业结构调整和发展方式转变中的重要作用。《关于推进农村电子商务全覆盖的实施意见》提出到2016年底,实现县域农村电子商务体系全覆盖、农村电子商务双向流通渠道全覆盖、行政村电子商务应用全覆盖,全省农村电子商务交易额力争达到2800亿元;到2020年,全省农村电子商务交易额力争突破9000亿元,占全省电子商务交易总额的20%以上。当前研究河北省农村电子商务发展具有重要的意义。本文通过分析河北省农村电子商务发展现状及存在问题,借鉴国外农村电子商务发展的经验,提出了有针对性的对策。全文共分七个部分:第一章是本文绪论,主要包括研究背景、研究目的与意义、研究内容与方法及阐述研究现状综述;第二章为农村电子商务的相关概念及理论基础,首先为电子商务的概念、特点及类型,其次提出相关理论,包括网络效应理论、交易成本理论、价值链理论,为研究奠定了理论基础;第三章为分析河北省农村电子商务的发展现状,首先对河北省农村电子商务所处的信息环境进行分析,其次分析河北省农村电子商务政策、法律等软环境,最后阐述了河北省农村电子商务农业自身发展现状;第四章,河北省农村电子商务发展存在的问题,农产品的信息化加工程度低、农产品物流配送体系不完善、农产品电子商务的专业人才缺少、农产品品牌单一、质量标准体系不健全、农村电子商务法律与监管问题,以及河北省农村电子商务农业自身发展现状;第五章提出国外农村电子商务经验借鉴,主要包括加拿大农村电子商务发展经验、韩国农村电子商务发展经验、美国农村电子商务发展经验;以及得到的启示;第六章提出发展河北省农村电子商务的建议与对策,首先确定整体发展思路,同时从整合资源、完善基础设施、强化法律监管及培养人才方面提出政府需要充分发挥指导协调功能,还从企业角度提出推动农村电子商务发展及提高农民素质促进电子商务发展;第七章得出本文研究结论,对今后研究方向提出研究展望。
[Abstract]:In 2012, the Hebei Provincial Government issued "opinions on the implementation of further speeding up the Development of Electronic Commerce," which pointed out that in the future, E-commerce should be brought into full play in promoting economic and social development. The important role of promoting the adjustment of industrial structure and the transformation of the mode of development. "opinions on the implementation of promoting the full coverage of Rural E-commerce" was put forward to achieve full coverage of the rural e-commerce system in counties by the end of 2016. The two-way circulation channels of rural e-commerce are fully covered, the administrative village e-commerce applications are fully covered, and the provincial rural e-commerce transaction volume is striving to reach 280 billion yuan; by 2020, the province's rural e-commerce transaction volume will strive to exceed 900 billion yuan. Accounts for the province's total electronic commerce transactions more than 20%. It is of great significance to study the development of rural e-commerce in Hebei Province at present. Based on the analysis of the present situation and existing problems of rural electronic commerce in Hebei Province, this paper puts forward some countermeasures for reference to the development of rural electronic commerce in foreign countries. This paper is divided into seven parts: the first chapter is the introduction of this paper, including the research background, research purpose and significance, research content and methods, and expatiate the current situation of research; the second chapter is the related concepts and theoretical basis of rural electronic commerce. First of all, the concept, characteristics and types of e-commerce, and then put forward related theories, including network effect theory, transaction cost theory, value chain theory, laid a theoretical foundation for the study; The third chapter is to analyze the development of rural e-commerce in Hebei Province, first of all, the information environment of rural e-commerce in Hebei Province is analyzed, and then the soft environment of rural e-commerce policy and law in Hebei Province is analyzed. Chapter four, the problems in the development of rural electronic commerce in Hebei Province, the low degree of agricultural products information processing, the logistics distribution system of agricultural products is not perfect. Lack of professional personnel of agricultural e-commerce, single brand of agricultural products, imperfect quality standard system, legal and regulatory issues of rural e-commerce, and the development of rural e-commerce agriculture in Hebei Province; The fifth chapter puts forward the experience of rural e-commerce in foreign countries, including the development experience of rural e-commerce in Canada, rural e-commerce in Korea, rural e-commerce in the United States, and the enlightenment. The sixth chapter puts forward the suggestions and countermeasures to develop rural electronic commerce in Hebei Province. First, it determines the overall development ideas, and at the same time, from the integration of resources, improve infrastructure, In the aspect of strengthening legal supervision and training talents, the government should give full play to the function of guidance and coordination, and from the angle of enterprise, it also proposes to promote the development of rural electronic commerce and improve the quality of farmers to promote the development of electronic commerce. The research prospect of the future research direction is put forward.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F327
本文编号：2146334
[Abstract]:In 2012, the Hebei Provincial Government issued "opinions on the implementation of further speeding up the Development of Electronic Commerce," which pointed out that in the future, E-commerce should be brought into full play in promoting economic and social development. The important role of promoting the adjustment of industrial structure and the transformation of the mode of development. "opinions on the implementation of promoting the full coverage of Rural E-commerce" was put forward to achieve full coverage of the rural e-commerce system in counties by the end of 2016. The two-way circulation channels of rural e-commerce are fully covered, the administrative village e-commerce applications are fully covered, and the provincial rural e-commerce transaction volume is striving to reach 280 billion yuan; by 2020, the province's rural e-commerce transaction volume will strive to exceed 900 billion yuan. Accounts for the province's total electronic commerce transactions more than 20%. It is of great significance to study the development of rural e-commerce in Hebei Province at present. Based on the analysis of the present situation and existing problems of rural electronic commerce in Hebei Province, this paper puts forward some countermeasures for reference to the development of rural electronic commerce in foreign countries. This paper is divided into seven parts: the first chapter is the introduction of this paper, including the research background, research purpose and significance, research content and methods, and expatiate the current situation of research; the second chapter is the related concepts and theoretical basis of rural electronic commerce. First of all, the concept, characteristics and types of e-commerce, and then put forward related theories, including network effect theory, transaction cost theory, value chain theory, laid a theoretical foundation for the study; The third chapter is to analyze the development of rural e-commerce in Hebei Province, first of all, the information environment of rural e-commerce in Hebei Province is analyzed, and then the soft environment of rural e-commerce policy and law in Hebei Province is analyzed. Chapter four, the problems in the development of rural electronic commerce in Hebei Province, the low degree of agricultural products information processing, the logistics distribution system of agricultural products is not perfect. Lack of professional personnel of agricultural e-commerce, single brand of agricultural products, imperfect quality standard system, legal and regulatory issues of rural e-commerce, and the development of rural e-commerce agriculture in Hebei Province; The fifth chapter puts forward the experience of rural e-commerce in foreign countries, including the development experience of rural e-commerce in Canada, rural e-commerce in Korea, rural e-commerce in the United States, and the enlightenment. The sixth chapter puts forward the suggestions and countermeasures to develop rural electronic commerce in Hebei Province. First, it determines the overall development ideas, and at the same time, from the integration of resources, improve infrastructure, In the aspect of strengthening legal supervision and training talents, the government should give full play to the function of guidance and coordination, and from the angle of enterprise, it also proposes to promote the development of rural electronic commerce and improve the quality of farmers to promote the development of electronic commerce. The research prospect of the future research direction is put forward.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F327
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