福建省农产品电子商务模式选择研究

发布时间：2018-07-31 10:36

【摘要】：随着农产品电子商务的不断发展,电商模式变得越来越多元化,合适模式的选取对于农产品经营的成败举足轻重。福建省是农产品网上销售额较高的省份,农产品资源丰富,总体来看基本具备发展农产品电子商务的条件。在政府政策的大力支持下,越来越多的农产品企业走上了电商之路。本文从电子商务的基本理论着手,与案例剖析相结合,对福建省农产品电子商务的模式选择进行研究。通过归纳整理有关农产品电子商务的研究文献,梳理出理论研究的方向,为接下来的案例研究提供恰当的理论依据。概述福建省农产品电子商务的发展情况：农产品电子商务企业的电商意识不断增强,本土农产品电商企业不断壮大。接着用S WOT分析法总结当前福建省农产品电子商务的优势和劣势以及面临的机会与挑战,明确其现状。然后论文结合典型案例来分析福建省农产品电子商务的五种模式,包括B2C模式、B2B模式、A2A模式、A2C模式以及O2O模式,并概括模式特点；继而比较福建省农产品电子商务五种模式的优缺点。在此基础上,介绍了影响农产品企业进行模式选择的原则与因素,最后对福建省农产品企业选择电子商务模式给出建议。
[Abstract]:With the continuous development of e-commerce of agricultural products, e-commerce mode has become more and more diversified, and the selection of appropriate mode plays an important role in the success or failure of agricultural products management. Fujian Province is a province with high net sales of agricultural products and abundant resources of agricultural products. In general, Fujian Province has the conditions for developing e-commerce of agricultural products. With the support of government policy, more and more agricultural products enterprises are on the road of e-commerce. Based on the basic theory of electronic commerce and case study, this paper studies the mode selection of agricultural products electronic commerce in Fujian province. Through summing up and sorting out the research literature about agricultural products electronic commerce, this paper combs out the direction of theoretical research, and provides the appropriate theoretical basis for the next case study. This paper summarizes the development of agricultural products e-commerce in Fujian Province: the e-commerce awareness of agricultural products e-commerce enterprises is constantly strengthened, and the local agricultural products e-commerce enterprises are growing. Then it summarizes the advantages and disadvantages, opportunities and challenges of agricultural e-commerce in Fujian Province by using S WOT analysis method, and clarifies its present situation. Then the paper analyzes five models of agricultural e-commerce in Fujian province, including B2C model, B2B model, A2A model and O2O model, and summarizes the characteristics of the model. Then compare the advantages and disadvantages of five models of agricultural products e-commerce in Fujian Province. On this basis, this paper introduces the principles and factors that affect the mode selection of agricultural product enterprises, and finally gives some suggestions for Fujian agricultural product enterprises to choose the mode of electronic commerce.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.7;F724.6

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