灵石县核桃产业发展电子商务研究
发布时间：2018-08-02 14:31
【摘要】：灵石是山西核桃产业的主要发展基地,近年来随着核桃种植面积不断扩大,进入盛果期的核桃树逐年增多,核桃产量稳步上升,随之而来的是灵石县核桃产业发展在营销方面存在的问题却日益凸显。本文针对灵石县核桃产业发展现状,以近年来灵石县农林业普查结果以及灵石县核桃园区、合作社、核桃加工企业、电子商务公司等的调查走访数据为基础,综合运用文献研究法、案例分析法和调查研究法对灵石县核桃产业发展电子商务的现状与问题、必要性和紧迫性以及对策建议等四方面进行了分析与思考,为灵石县核桃产业的大跨步发展和农民增收致富提供了理论支撑。本研究取得的主要结论如下：1.灵石县核桃产业发展电子商务存在的主要问题：果农对电子商务的认识不足、核桃产品单一、核桃产品品质良莠不齐、核桃新产品研发落后、电商人才短缺、政府对电商扶持力度不够的问题。2.灵石县核桃产业发展电子商务的对策建议：一是有针对性地加强针对核桃产业带头人的电子商务培训;二是加快核桃产品的优化进程,为核桃电商品牌升级提供优质货源保障;三是加快引进核桃深加工研发技术和项目,提升核桃电商竞争优势；四是加快建立一个由各行业优秀人才组成的专家型人才库；五是加大政府的扶持力度,实施“互联网+精准扶贫”新模式。
[Abstract]:Lingshi is the main development base of walnut industry in Shanxi. In recent years, with the continuous expansion of walnut planting area, walnut trees have increased year by year, and the yield of walnut has steadily increased. Followed by the Lingshi County walnut industry development in marketing problems are increasingly prominent. This paper aims at the present situation of walnut industry development in Lingshi County, based on the results of agricultural and forestry census in Lingshi County in recent years and the survey and visit data of walnut parks, cooperatives, walnut processing enterprises and e-commerce companies in Lingshi County. This paper analyzes and ponders the present situation and problems, necessity and urgency of walnut industry development in Lingshi County, as well as the countermeasures and suggestions, using the literature research method, case analysis method and investigation research method. It provides theoretical support for the development of walnut industry in Lingshi County and the increase of farmers' income. The main conclusions of this study are as follows: 1. The main problems in the development of E-commerce in walnut industry in Lingshi County are: the fruit farmers' understanding of e-commerce is insufficient, the walnut products are single, the quality of walnut products is uneven, the research and development of new walnut products is backward, and the electric merchants are short. Government support for e-commerce problem. 2. 2. The countermeasures and suggestions for the development of walnut industry in Lingshi County are as follows: first, to strengthen the training for walnut industry leaders; second, to speed up the optimization process of walnut products, and to provide high quality supply guarantee for the upgrading of walnut electronic commodity brand. Third, to speed up the introduction of research and development technologies and projects for the deep processing of walnuts, and to enhance the competitive advantage of walnut e-commerce; fourth, to speed up the establishment of an expert pool of talented people from various industries; and fifth, to increase government support. The implementation of the "Internet precision poverty alleviation" new model.
【学位授予单位】：山西农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.7;F724.6
[Abstract]:Lingshi is the main development base of walnut industry in Shanxi. In recent years, with the continuous expansion of walnut planting area, walnut trees have increased year by year, and the yield of walnut has steadily increased. Followed by the Lingshi County walnut industry development in marketing problems are increasingly prominent. This paper aims at the present situation of walnut industry development in Lingshi County, based on the results of agricultural and forestry census in Lingshi County in recent years and the survey and visit data of walnut parks, cooperatives, walnut processing enterprises and e-commerce companies in Lingshi County. This paper analyzes and ponders the present situation and problems, necessity and urgency of walnut industry development in Lingshi County, as well as the countermeasures and suggestions, using the literature research method, case analysis method and investigation research method. It provides theoretical support for the development of walnut industry in Lingshi County and the increase of farmers' income. The main conclusions of this study are as follows: 1. The main problems in the development of E-commerce in walnut industry in Lingshi County are: the fruit farmers' understanding of e-commerce is insufficient, the walnut products are single, the quality of walnut products is uneven, the research and development of new walnut products is backward, and the electric merchants are short. Government support for e-commerce problem. 2. 2. The countermeasures and suggestions for the development of walnut industry in Lingshi County are as follows: first, to strengthen the training for walnut industry leaders; second, to speed up the optimization process of walnut products, and to provide high quality supply guarantee for the upgrading of walnut electronic commodity brand. Third, to speed up the introduction of research and development technologies and projects for the deep processing of walnuts, and to enhance the competitive advantage of walnut e-commerce; fourth, to speed up the establishment of an expert pool of talented people from various industries; and fifth, to increase government support. The implementation of the "Internet precision poverty alleviation" new model.
【学位授予单位】：山西农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.7;F724.6
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