货代企业航运电子商务平台选择研究

发布时间：2018-08-11 15:14

【摘要】：国际货物运输代理业作为一种年轻的服务产业,已经是中国物流业里必不可缺的一个重要组成部分。在目前国内货运代理业中,绝大部分都是中小型规模的企业。随着国家经济一体化的迅速发展,企业之间竞争越来越激烈,各自都在探索新的更好更有效的发展战略和目标。本文在诸多前人研究中小型货代企业业务模式改造创新的基础上,提出一种新的模式,即货代企业与航运电子商务平台合作,主要研究从货代企业角度出发如何选择最适合的航运电子商务平台企业。首先,本文对国际货运代理的相关理论进行了概述,介绍了目前国内中小型货代企业的发展现状和存在的问题以及航运电子商务平台的相关理论概念。其次,结合目前国内电子商务平台的实际情况,根据前人提出的研究成果,初步构建出航运电子商务平台指标评价体系,随后选用问卷调查的形式再对初步体系进行修改,最终确立了航运电子商务平台指标评价体系。然后,本文从货代企业自身利益最大化的角度出发,第一次尝试用超网络概念里的网络均衡数学模型作为选择的方法,并且仿真实例,利用matlab编程运算来证明方法的有效性。最后,在对本文总结的基础上,提出需要改进的地方以及以此为基础更深度的研究展望。
[Abstract]:As a young service industry, international freight forwarding industry has become an indispensable part of Chinese logistics industry. In the current domestic freight forwarding industry, the vast majority are small and medium-sized enterprises. With the rapid development of national economic integration, the competition between enterprises is becoming more and more fierce. Each of them is exploring new and better more effective development strategies and objectives. On the basis of many previous researches on the transformation and innovation of the business model of small and medium-sized freight forwarding enterprises, this paper proposes a new model, that is, the cooperation between freight forwarding enterprises and shipping e-commerce platforms. This paper mainly studies how to select the most suitable e-commerce platform for shipping enterprises from the perspective of freight forwarding enterprises. First of all, this paper summarizes the relevant theories of international freight forwarding, introduces the current situation and existing problems of domestic small and medium-sized freight forwarding enterprises and the related theoretical concepts of the shipping e-commerce platform. Secondly, combined with the actual situation of domestic e-commerce platform, according to the previous research results, a preliminary evaluation system of shipping e-commerce platform indicators was constructed, and then the preliminary system was revised by questionnaire survey. Finally, the index evaluation system of shipping e-commerce platform is established. Then, from the point of view of maximizing the profit of freight forwarding enterprises, this paper first tries to use the network equilibrium mathematical model in the concept of supernetwork as the choice method, and the simulation example is used to prove the validity of the method by using matlab programming operation. Finally, on the basis of the summary of this paper, the paper puts forward the need for improvement and further research prospects on this basis.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F552;F724.6

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