U电子元器件分销公司O2O模式研究

发布时间：2018-08-12 09:39

【摘要】：电子元器件是构成电子产品的最小部件,其进步和发展来源于电子信息产业发展的倒逼需求,同时它又促进着电子产业的不断发展。随着军事、工业、消费类电子产品的的飞速发展,和全球一体化而导致的地区产业分工细化,我国电子元器件行业得到了快速发展。目前,我国电子元器件行业不仅取得了显著的进步,而且在全球也占到了相当大的比重。据统计,我国半导体销售收入已占到全球的14.8%。作为电子元器件供应链中最重要的环节,分销商无论是对元器件供给和需求之间的调配,还是对市场信息的快速传播,都起着重要作用。在中国的电子元器件分销市场中,既活跃着原厂、授权代理商、目录型分销商、现货商等国外实力强劲的大公司,同时也活跃着大量的本土分销商、小贸易商等。这些分销商在面对激烈的竞争时,都在积极寻求新的业务增长模式。O2O作为继电子商务之后出现的一种整合线上线下资源的新商业模式,已成为各大网络运营商新发展模式。它的影响不仅是在于面对最终消费者的行业,而是已经渗透到各行各业。尤其是在电子元器件分销行业,O2O模式已经成为各家公司寻求新的生存发展之道的首选模式。本文通过对电子元器件及其分销行业的历史与发展进行梳理,指出O2O模式是当今电子元器件分销的最佳模式。并进一步运用波特五力分析法分析U公司所处的外部竞争环境,再通过对比分析法明确了U公司O2O模式的市场定位。运用O2O平台模式要素的理论逐一分析了U公司的商家、客户、平台建设、物流和服务等要素,指出U公司在这些要素方面存在的问题。并进一步分析了U公司在发展O2O平台模式时各部门职责调整,人力保障方面的情况。最后,通过对比分析线上U公司和线下C公司在销售额、毛利以及这两个指标的增长情况,得出U公司发展O2O模式是具有巨大前景的结论。最后,针对在分析U公司O2O模式的过程中发现的问题提出完善平台建设、调整部门职能以适应O2O模式发展需要、加强人力保障工作、加强平台双边建设、引入战略合作伙伴的建议。希望这些建议对U公司有一定的帮助。
[Abstract]:Electronic components are the smallest components of electronic products. Their progress and development come from the backward demand of the development of electronic information industry, at the same time, it promotes the continuous development of electronic industry. With the rapid development of military, industrial and consumer electronic products, and the regional industrial division of labor caused by global integration, the electronic components industry in China has been rapidly developed. At present, China's electronic components industry has not only made remarkable progress, but also accounted for a considerable proportion in the world. According to statistics, China's semiconductor sales revenue has accounted for the global 14.8. As the most important link in the supply chain of electronic components, distributors play an important role both in the allocation of supply and demand of components and in the rapid dissemination of market information. In the distribution market of electronic components in China, there are not only large foreign powerful companies, such as original factory, authorized agent, catalog distributor, spot trader, but also a large number of local distributors, small traders and so on. In the face of fierce competition, these distributors are actively looking for a new business growth model. O2O, as a new business model that integrates online and offline resources after e-commerce, has become a new development model of network operators. Its impact is not only in the face of the final consumer industry, but has penetrated into various industries. Especially in the electronic component distribution industry, O _ 2O mode has become the preferred mode for companies to seek new ways of survival and development. By combing the history and development of electronic components and their distribution industry, this paper points out that O _ 2O mode is the best mode of electronic component distribution nowadays. Furthermore, the external competitive environment of U Company is analyzed by Porter's five Force Analysis method, and the market orientation of O _ 2O mode of U Company is determined by comparative analysis. Based on the theory of O _ 2O platform mode elements, this paper analyzes the business, customer, platform construction, logistics and service elements of U Company one by one, and points out the problems of U Company in these elements. And further analysis U company in the development of O _ 2O platform mode, the responsibilities of each department adjustment, human security situation. Finally, by comparing and analyzing the sales volume, gross profit and the growth of the above two indexes, the paper draws a conclusion that the development of O _ 2O model in U Company has a great prospect. Finally, in view of the problems found in the process of analyzing the O2O model of U Company, the paper proposes to perfect the construction of the platform, adjust the functions of the department to meet the needs of the development of the O2O model, strengthen the human security work, and strengthen the bilateral construction of the platform. Introduction of strategic partner advice. I hope these suggestions will be helpful to U Company.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F274;F426.61

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