电子商务环境下的S高校菜鸟驿站发展策略研究
发布时间：2018-08-20 07:55
【摘要】：近年来互联网的发展也带来了电子商务的持续升温,电子商务环境下的快递业市场也得到了前所未有的扩大。同时,高校人数的不断增加,校园师生购买力的逐步增强,校园快递市场也成为了快递业的一片蓝海。到目前,校园快递业获得了一定的发展,但是与国内外大型物流快递企业相比较而言,可以看出校园快递在蓬勃发展的背后依然存在着很多问题亟待解决,这些问题已经严重制约着校园日常管理和校园快递建设发展,例如起步较晚,同行业竞争激烈,服务不到位,管理混乱、规章制度缺乏等,在这种严峻的形势下,校园快递急需发现和整合自身优势,弥补自身不足,通过对校园大环境和校园快递需求特点进行分析,在电子商务背景下,创造健康、规范的环境、并充分考虑校园师生群体的需求,保障其权益,与学校建立起合作理念,最终找到适合和促进自身发展的战略。本文在电子商务、物流快递和企业战略管理理论的基础上,从校园物流行业发展现状及面临的主要问题出发,以S高校菜鸟驿站为具体分实例,探讨校园快递发展策略。本文主要从五个部分进行阐述.一、绪论,主要讲了本论文的研究背景、目的和意义,分析了国内外关于电子商务环境下的快递业以及校园快递的研究现状。第二部分是理论综述,包括电子商务、快递及校园快递等基本理论。第三部分是是S高校菜鸟驿站的现状与存在问题的分析,通过对S高校菜鸟驿站进行问卷调查和实地调研,采用“PEST”模型分析法、SWOT分析法等来分析我国校园快递市场特点和需求情况、发展现状和存在的问题。第四部分是S高校菜鸟驿站对策分析与发展战略,主要从校园快递公司的功能分析、资源配备以及校园快递公司如何与目前互联网+和大数据相结合,提高其效率等方面加以阐述。第五部分是结论与展望,对本文研究结论进行总结,在分析不足之处后进行展望。
[Abstract]:In recent years, the development of the Internet has also brought about the continuous warming of e-commerce, and the express delivery market under the E-commerce environment has also been expanded unprecedented. At the same time, with the increasing number of colleges and universities and the increasing purchasing power of campus teachers and students, the campus express market has become a blue sea for express delivery industry. Up to now, the campus express industry has got certain development, but compared with the large logistics express enterprises at home and abroad, it can be seen that there are still many problems to be solved urgently behind the vigorous development of campus express. These problems have seriously restricted the development of campus daily management and campus express delivery construction, such as the late start, fierce competition in the same industry, inadequate service, confusion in management, lack of rules and regulations, etc. In this grim situation, Campus express urgently needs to find and integrate its own advantages, make up for its own shortcomings, through the analysis of the campus environment and campus express demand characteristics, in the context of e-commerce, create a healthy, standardized environment, And fully consider the needs of teachers and students on campus, protect their rights and interests, establish a cooperative concept with the school, and finally find a strategy suitable for and promote their own development. Based on the theory of electronic commerce, logistics express delivery and enterprise strategic management, this paper discusses the development strategy of campus express delivery based on the current situation of campus logistics industry and the main problems it faces. This article mainly carries on the elaboration from five parts. The main contents are as follows: 1. Introduction, this paper mainly describes the research background, purpose and significance of this paper, analyzes the domestic and foreign express industry under the environment of electronic commerce and the current research situation of campus express delivery. The second part is a theoretical review, including e-commerce, express delivery and campus express delivery and other basic theories. The third part is the analysis of the status quo and existing problems of the rookie post in S university, through the questionnaire survey and field investigation to the rookie post in S university. The "PEST" model analysis method is used to analyze the characteristics and demand of campus express delivery market in our country, the present situation of development and the existing problems. The fourth part is the countermeasure analysis and development strategy of rookie station in S university, mainly from the function analysis of campus express company, resource allocation and how to combine campus express company with internet and big data. Improve its efficiency and other aspects to be elaborated. The fifth part is the conclusion and prospect.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F259.2
本文编号：2192939
[Abstract]:In recent years, the development of the Internet has also brought about the continuous warming of e-commerce, and the express delivery market under the E-commerce environment has also been expanded unprecedented. At the same time, with the increasing number of colleges and universities and the increasing purchasing power of campus teachers and students, the campus express market has become a blue sea for express delivery industry. Up to now, the campus express industry has got certain development, but compared with the large logistics express enterprises at home and abroad, it can be seen that there are still many problems to be solved urgently behind the vigorous development of campus express. These problems have seriously restricted the development of campus daily management and campus express delivery construction, such as the late start, fierce competition in the same industry, inadequate service, confusion in management, lack of rules and regulations, etc. In this grim situation, Campus express urgently needs to find and integrate its own advantages, make up for its own shortcomings, through the analysis of the campus environment and campus express demand characteristics, in the context of e-commerce, create a healthy, standardized environment, And fully consider the needs of teachers and students on campus, protect their rights and interests, establish a cooperative concept with the school, and finally find a strategy suitable for and promote their own development. Based on the theory of electronic commerce, logistics express delivery and enterprise strategic management, this paper discusses the development strategy of campus express delivery based on the current situation of campus logistics industry and the main problems it faces. This article mainly carries on the elaboration from five parts. The main contents are as follows: 1. Introduction, this paper mainly describes the research background, purpose and significance of this paper, analyzes the domestic and foreign express industry under the environment of electronic commerce and the current research situation of campus express delivery. The second part is a theoretical review, including e-commerce, express delivery and campus express delivery and other basic theories. The third part is the analysis of the status quo and existing problems of the rookie post in S university, through the questionnaire survey and field investigation to the rookie post in S university. The "PEST" model analysis method is used to analyze the characteristics and demand of campus express delivery market in our country, the present situation of development and the existing problems. The fourth part is the countermeasure analysis and development strategy of rookie station in S university, mainly from the function analysis of campus express company, resource allocation and how to combine campus express company with internet and big data. Improve its efficiency and other aspects to be elaborated. The fifth part is the conclusion and prospect.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F259.2
【参考文献】
相关期刊论文 前1条
1 魏光兴;周靖;;基于信息熵与灰关联法的快递企业竞争力研究[J];科技管理研究;2010年07期
，本文编号：2192939
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