基于社会化电子商务的信息增值模型及创新服务
发布时间：2018-08-23 14:23
【摘要】：大数据时代下,来自社会化电子商务平台的信息不仅影响着消费者的购买行为,同时也为商户在商品运营和管理方面提供了重要的数据基础。首先分析三类社会化电子商务网站的信息类型及其在产品创新、市场营销创新和服务创新方面的局限性;然后提出通过信息增值引导产生产品创新、市场营销创新和服务创新以增强企业竞争力的信息服务模型;最后以国家荔枝龙眼产业技术体系为例,进一步阐述信息增值服务模式的应用。
[Abstract]:In the era of big data, the information from the socialized electronic commerce platform not only affects the purchasing behavior of consumers, but also provides an important data base for merchants in the aspects of commodity operation and management. This paper first analyzes the information types of the three types of social e-commerce websites and their limitations in product innovation, marketing innovation and service innovation, and then proposes that product innovation can be generated through information value-added guidance. The information service model of marketing innovation and service innovation to enhance the competitiveness of enterprises. Finally, taking the national litchi longan industry technology system as an example, the application of information value-added service model is further expounded.
【作者单位】： 华南农业大学图书馆;
【基金】：国家星火计划项目“农业科技成果转化信息辅助技术应用与示范(2015GA780076) 广东省科技计划项目“基于社会-技术系统理论的广东农村电子商务发展研究”(2014A070703041)
【分类号】：F724.6
本文编号：2199339
[Abstract]:In the era of big data, the information from the socialized electronic commerce platform not only affects the purchasing behavior of consumers, but also provides an important data base for merchants in the aspects of commodity operation and management. This paper first analyzes the information types of the three types of social e-commerce websites and their limitations in product innovation, marketing innovation and service innovation, and then proposes that product innovation can be generated through information value-added guidance. The information service model of marketing innovation and service innovation to enhance the competitiveness of enterprises. Finally, taking the national litchi longan industry technology system as an example, the application of information value-added service model is further expounded.
【作者单位】： 华南农业大学图书馆;
【基金】：国家星火计划项目“农业科技成果转化信息辅助技术应用与示范(2015GA780076) 广东省科技计划项目“基于社会-技术系统理论的广东农村电子商务发展研究”(2014A070703041)
【分类号】：F724.6
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，本文编号：2199339
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