电商B2C模式下长尾理论的应用探索
发布时间：2018-08-29 15:36
【摘要】：当前,B2C电子商务由于巨大的市场规模和发展潜力,在我国电子商务模式中发展最为迅猛;但是在其发展过程中也面临着各种困境,除个别企业外,大部分B2C电商都处于亏损状态。本文在对长尾理论进行阐述和对B2C电商发展现状进行分析的基础上,从四个方面对电商B2C模式下长尾模式的构建进行设计,以期帮助B2C电商在残酷的市场竞争中生存和发展,实现战略目标。
[Abstract]:At present, due to its huge market scale and development potential, B2C E-commerce is developing most rapidly in China's e-commerce model, but it also faces various difficulties in its development process, except for individual enterprises. Most B-2 C electricity business is in deficit state. On the basis of expounding the long tail theory and analyzing the current situation of B2C e-commerce, this paper designs the long tail model under B2C model from four aspects, in order to help B2C e-commerce survive and develop in the cruel market competition. Achieve strategic objectives.
【作者单位】： 石家庄邮电职业技术学院;
【分类号】：F724.6
[Abstract]:At present, due to its huge market scale and development potential, B2C E-commerce is developing most rapidly in China's e-commerce model, but it also faces various difficulties in its development process, except for individual enterprises. Most B-2 C electricity business is in deficit state. On the basis of expounding the long tail theory and analyzing the current situation of B2C e-commerce, this paper designs the long tail model under B2C model from four aspects, in order to help B2C e-commerce survive and develop in the cruel market competition. Achieve strategic objectives.
【作者单位】： 石家庄邮电职业技术学院;
【分类号】：F724.6
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