基于数据挖掘的电子商务公司综合管理营销系统的设计与实现

发布时间：2018-10-12 08:20

【摘要】：电子商务作为新兴的网络购物方式,从网络普及开始就得到了广泛的盛行,淘宝作为典型的国内电子商务平台已经家喻户晓。网络销售和网上购物,已经成为了现代商业发展的趋势。现阶段中国主要以淘宝、京东等大型的电子商务平台为主,中小企业并没有自身搭建销售平台的能力。现有平台的订单操作无法实现批量处理,对于订单管理、物流追踪等都需要借助第三方软件,但无法与商家自身业务紧密结合。平台开放给商家的数据分析功能不但收费昂贵而且功能单一,无法实现数据的综合分析和协助公司进行未来方向的定位。如若个别公司自身开发系统,在软件的部署、维护上都需要投入大量人力物力,致使很多公司望而却步。综合管理营销系统中管理功能的设计和定位是以公司业务的定制化设计为目的,把订单管理、物流追踪、库存管理和人力资源管理等功能集成一体,方便公司引入使用,达到一个系统覆盖所有公司业务。系统设计在技术上采用SSH框架为主,数据库选择开源免费的MySQL数据库。前台结合Web2.0技术,用于界面的展示和操作的互动。综合管理营销系统重点设计和实现营销功能,以满足很多企业对于数据分析的需求,营销功能不但可以提供数据分析,还可以针对分析结果提供销售建议,大大方便了管理层和决策层。系统引入了数据挖掘技术,把频繁关系模式挖掘算法、分类树挖掘算法等算法进行了一定的改进,把聚类分析的经典算法与电子商务的大数据进行融合,各自发挥出自身优势。通过基于算法的模型定位设计,真正做到模型抽象化和算法的本地化。综合管理营销系统的部署上采用云计算技术,通过借助云平台架构,把系统部署到Paas层,不但大大简化系统部署操作流程、消除系统及数据保密的安全隐患,并且可以减少硬件设备采购,减低专业人才招聘成本,去除了很多中小企业的后顾之忧。
[Abstract]:Electronic commerce as a new way of online shopping, from the beginning of the popularity of the network has been widely popular, Taobao as a typical domestic e-commerce platform has become a household name. Network sales and online shopping, has become the trend of modern business development. At this stage, China mainly Taobao, JingDong and other large e-commerce platforms, SMEs do not have the ability to build their own sales platform. Order operation of the existing platform can not achieve batch processing, for order management, logistics tracking and so on need to rely on third-party software, but can not be closely combined with the business itself. The data analysis function that the platform opens to the merchant is not only expensive but also has a single function. It can not realize the comprehensive analysis of the data and help the company to locate the future direction. If individual companies develop their own systems, they need to invest a lot of manpower and material resources in the deployment and maintenance of software, which causes many companies to be deterred. The design and positioning of the management function in the integrated management marketing system is aimed at customizing the business design of the company, integrating the functions of order management, logistics tracking, inventory management and human resources management, so as to facilitate the introduction and use of the company. Reach a system that covers all company business. The system design is based on SSH framework, and the open source and free MySQL database is chosen. Front desk combined with Web2.0 technology, for interface display and operation of the interaction. The integrated management marketing system focuses on the design and implementation of marketing functions to meet the needs of many enterprises for data analysis. Marketing functions can not only provide data analysis, but also provide sales suggestions for the analysis results. It greatly facilitates management and decision-making. The system introduces the data mining technology, improves the algorithms of frequent relation pattern mining and classification tree mining, and combines the classical clustering analysis algorithm with big data of electronic commerce to bring their own advantages into full play. Through the design of model location based on algorithm, model abstraction and localization of algorithm are realized. In the deployment of integrated management and marketing system, cloud computing technology is adopted, and the system is deployed to the Paas layer with the help of cloud platform architecture, which not only greatly simplifies the operation process of system deployment, but also eliminates the hidden dangers of system and data security. And can reduce hardware equipment procurement, reduce professional recruitment costs, to remove many small and medium-sized worry.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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