基于跨境电商的《商务英语》课程改革的探索
发布时间：2018-10-13 10:55
【摘要】：跨境电商作为一种新的国际贸易模式,需要大量既懂英语又懂国际贸易的从业人员,这给《商务英语》带来了广阔的发展空间,但同时也提出了更高的要求,因此课程改革势在必行。通过课程内容的优化,教学方式的变革与教学手段的创新,《商务英语》课程必将更好适应跨境电商环境,培养出更多的符合市场要求的商务及外贸人才。
[Abstract]:As a new mode of international trade, cross-border e-commerce requires a large number of practitioners who understand both English and international trade. This brings a broad space for development of Business English, but at the same time puts forward higher requirements. Therefore, curriculum reform is imperative. Through the optimization of curriculum contents, the reform of teaching methods and the innovation of teaching methods, the course of Business English will be better adapted to the environment of cross-border e-commerce, and more talents of business and foreign trade who meet the requirements of the market will be trained.
【作者单位】： 芜湖职业技术学院应用外语学院;
【基金】：安徽省高等学校省级质量工程项目“应用英语专业综合改革试点”成果之一,项目编号皖教高【2014】18号2014zy146
【分类号】：H319.3;F7-4
，
本文编号：2268356
[Abstract]:As a new mode of international trade, cross-border e-commerce requires a large number of practitioners who understand both English and international trade. This brings a broad space for development of Business English, but at the same time puts forward higher requirements. Therefore, curriculum reform is imperative. Through the optimization of curriculum contents, the reform of teaching methods and the innovation of teaching methods, the course of Business English will be better adapted to the environment of cross-border e-commerce, and more talents of business and foreign trade who meet the requirements of the market will be trained.
【作者单位】： 芜湖职业技术学院应用外语学院;
【基金】：安徽省高等学校省级质量工程项目“应用英语专业综合改革试点”成果之一,项目编号皖教高【2014】18号2014zy146
【分类号】：H319.3;F7-4
，
本文编号：2268356
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