县域电子商务发展的路径思考——以福建省连城县为例

发布时间：2018-10-14 17:13

【摘要】：县域电子商务为县域经济新动力的培育提供了新的增长点,已日益引起重视。以福建省连城县为例,分析了县域电子商务发展存在的优势与机遇、劣势与挑战。研究发现,连城县电子商务发展既有交通优势得天独厚、基础设施比较健全、农业资源丰富独特、政策制度不断完善等优势,也存在电子商务人才匮乏、电子商务意识有待提升、电子商务配套服务与扶持政策不完善、农产品流通体系有待健全等劣势,以及面临农产品冷链物流突破难、农产品标准化体系建设存在瓶颈、农产品品牌战略思维缺乏等挑战。针对连城县电子商务发展存在的劣势与挑战进行县域电子商务发展的路径思考,指出县域电子商务发展应构建好六大支撑体系,引领好六大示范工程建设,才能将电子商务培育成县域经济增长的新引擎。
[Abstract]:County e-commerce provides a new growth point for the cultivation of new power of county economy, which has been paid more and more attention. Taking Liancheng County, Fujian Province as an example, this paper analyzes the advantages and opportunities, disadvantages and challenges of county e-commerce development. It is found that the development of electronic commerce in Liancheng County has the advantages of unique transportation advantages, relatively sound infrastructure, rich and unique agricultural resources, and continuous improvement of policy and system, and there is also a shortage of e-commerce talents. E-commerce awareness needs to be improved, e-commerce supporting policies are not perfect, agricultural products circulation system needs to be improved, and the cold chain logistics of agricultural products is difficult to break through, and there are bottlenecks in the construction of agricultural products standardization system. Lack of strategic thinking of agricultural product brand and other challenges. In view of the disadvantages and challenges existing in the development of electronic commerce in Liancheng county, the author thinks about the path of the development of electronic commerce in the county area, and points out that the development of electronic commerce in the county area should construct six supporting systems and lead the construction of the six demonstration projects. Only then can the electronic commerce cultivate the new engine of the county area economy growth.
【作者单位】：闽江学院经济管理学院;
【基金】：福州市科技项目(2014-G-79)
【分类号】：F724.6

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