三维虚拟试衣的消费认知与功能需求
发布时间：2018-10-17 14:21
【摘要】：为了迎合大数据时代服装电子商务的发展需求,促进三维虚拟试衣技术的发展和推广,采用问卷调研法对消费者的网购习惯、接受新鲜事物的能力、对三维虚拟试衣的认知情况、使用态度和实际功能需求进行调研,并运用SPSS统计软件进行数据分析。研究发现,95%以上的消费者对三维虚拟试衣都抱有很强的尝试欲望,80%的消费者支持在实体店设立虚拟试衣间,超过60%的被调研者表示愿意上传自己的照片或人体数据来构建专属于自己的个性化模特,并且消费者对可试穿服装的款式、数量以及3D仿真度要求很高,最担心的是虚拟模特和自身体型差异过大。另外,所有被调研者都希望虚拟试衣间具有一定的实用性,54.9%的被调研者希望虚拟试衣间兼具实用性和娱乐性。
[Abstract]:In order to meet the needs of e-commerce in the era of big data and promote the development and promotion of 3D virtual fitting technology, the online shopping habits of consumers and the ability to accept new things are investigated by questionnaire. This paper investigates the cognition, attitude and actual functional requirement of 3D virtual fitting, and analyzes the data by using SPSS statistical software. The study found that more than 95% of consumers have a strong desire for 3D virtual fitting, and 80% support setting up virtual fitting rooms in physical stores. More than 60 percent of respondents said they would upload their own photos or human data to build their own personalized models, and consumers were demanding the style, quantity and 3D fidelity of the trackable clothing. The biggest worry is that virtual models differ too much from their size. In addition, all the respondents wanted the virtual fitting room to be practical, and 54.9% of the respondents wanted the virtual fitting room to be both practical and entertaining.
【作者单位】： 东华大学服装与艺术设计学院;
【基金】：国家级大学生创新创业训练项目(201510255015)
【分类号】：TP391.9;TS941.1
本文编号：2276960
[Abstract]:In order to meet the needs of e-commerce in the era of big data and promote the development and promotion of 3D virtual fitting technology, the online shopping habits of consumers and the ability to accept new things are investigated by questionnaire. This paper investigates the cognition, attitude and actual functional requirement of 3D virtual fitting, and analyzes the data by using SPSS statistical software. The study found that more than 95% of consumers have a strong desire for 3D virtual fitting, and 80% support setting up virtual fitting rooms in physical stores. More than 60 percent of respondents said they would upload their own photos or human data to build their own personalized models, and consumers were demanding the style, quantity and 3D fidelity of the trackable clothing. The biggest worry is that virtual models differ too much from their size. In addition, all the respondents wanted the virtual fitting room to be practical, and 54.9% of the respondents wanted the virtual fitting room to be both practical and entertaining.
【作者单位】： 东华大学服装与艺术设计学院;
【基金】：国家级大学生创新创业训练项目(201510255015)
【分类号】：TP391.9;TS941.1
【相似文献】
相关期刊论文 前5条
1 罗论涵;施霞萍;;基于eMTM的服装领围线自动获取方法的研究[J];计算机应用与软件;2010年07期
2 陈美珍;戴建国;王晓霞;端丹;谢歆;;女模特群体专用人台的三维虚拟设计[J];浙江理工大学学报;2012年04期
3 傅超;施霞萍;;eMTM系统中三维虚拟人体模板优化方法的研究[J];计算机应用与软件;2010年06期
4 王四美;;功能至上[J];现代装饰(家居);2011年09期
5 ;久悦智造 为品牌演绎自身最美的故事[J];中国宝玉石;2014年03期
相关重要报纸文章 前1条
1 叶龙;上海百事可乐实打实需求下的ERP选型[N];中国计算机报;2008年
相关硕士学位论文 前6条
1 丁嘉玲;三维虚拟试衣系统对消费者购买意愿的影响研究[D];青岛大学;2015年
2 陈凤文;基于DC Suite的毛皮服装三维虚拟可行性研究[D];东华大学;2015年
3 钟君;经编贾卡提花鞋面织物的设计与仿真[D];江南大学;2017年
4 冀子辉;“现代汉服”款式结构特征研究及数字化实现[D];东华大学;2016年
5 陆淼;基于扫描模型的服装三维虚拟显示技术研究[D];北京服装学院;2015年
6 董程媛;基于女性胸部特征的三维虚拟模型研究[D];东华大学;2014年
，本文编号：2276960
本文链接：https://www.wllwen.com/jingjilunwen/dianzishangwulunwen/2276960.html
